Anatomy of the perfect email from an email marketing perspective
We will give you some practical advice so that you can create your perfect email fromthe title to the body and thus achieve the greatest number of sales through this medium. Let's get started!
The title or subject of the message
Let's say that it's the first impression you make on your subscriber, so it has to be whatsapp number australia eye-catching enough to make them click and open the email. The subject line should be short (no more than 50 characters), but powerful enough so that the person doesn't resist opening the email.
Make the email personalized, that is, use the person's name in the text they see below the subject. This way, they will be much more tempted to open the email, as it gives the impression that it is an exclusive offer for them.
Check the text
A spelling mistake can cost you a conversion , so carefully check the spelling and grammar of your email. Also make sure the text is not too long, remember that you will only have a few minutes of attention, so you must be clear and concise with what you want to say.
Less is more in Email Marketing
Here and in Beijing, so don't waste time abusing images and information in your email. Be clear, brief and direct, your readers will thank you for it.
Don't forget about yourself
Although we don't want to be invasive or talk about ourselves all the time, you should include your logo and name in the body of the email. This way, you will be enhancing the consumer's awareness of your product. You should also include a "view on the web" link in case some users have problems viewing the email.
We also recommend that you include all possible contact information at the end of the email, such as email addresses, website, phone numbers, addresses, etc. This way you can make it easier and more known where and how to communicate with you without having to do too many searches.
Focus on the message
Make the focus of attention on the message and on what you want to communicate and above all on what you want to sell or promote. Be very careful with the images so that they do not overload the email and be careful with their weight, because if they weigh too much, there are servers that will block you.
Social Network Buttons
By including them, you facilitate the virality of the content, as well as its sharing with other users who may also be interested in your product or service.
Unsubscribe button
Although the last thing we want is for a user to unsubscribe, we should include it at the end of our email, in case a user makes that decision.
Email Marketing Platforms
There are many platforms that allow you to send mass emails, here are four that we think are super functional.
-Sendinblue:
Sendinblue is a multi-channel tool that allows you to send emails, SMS, and chat with thousands of contacts in an automated and massive way. It also has a CRM and integrations with Facebook, which allows multiple management tasks on a single platform.