What are each stage of the sales funnel and what is it?

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For a successful sales funnel in your car dealership, it needs to be divided into a few steps for customers to go through.

Attraction
This is the first stage of entry that the potential customer will have with the funnel. At this point, it is necessary to think of ways to attract the attention of people who may be interested in the vehicle sold in your car dealership.

Since first impressions are lasting impressions, it is very important to invest in visual quality, content and even customer service. When it comes to selling cars, prospecting can be done through blog posts about the car segment, for example. At this stage, the potential customer will be more open to leaving some information on your platform and from there, the lead nurturing process begins, moving on to the second phase.

Interest
After showing interest in buying a vehicle, it is necessary to mature the rcs data iran process. This second part of the sales funnel for car dealerships is a great opportunity to present the customer with the benefits they will receive from the purchase.

Since your store has influence at this point, it is important to constantly monitor the process, without letting it become too overwhelming. The main idea is to show that you are with the customer at this stage, helping them to clarify doubts, for example, by showing them models that are best suited to their needs and which problems they will solve.

For example, a couple with three children who like to travel and are looking for a large car could receive an e-book with the theme “Has the family grown? XX best cars with ample interior space”.

Consideration
This is the stage in which customers have already realized that they need to solve a problem, for example, buying a bigger car to accommodate all the people in the family. After realizing the problem and evaluating some options, they begin to consider purchasing the vehicle, that is, solving the problem.

At this point, the content offered should be more technical and provide accurate options.

For example, a customer who downloaded the previous material about cars with ample interior space may receive material on the topic “XX best cars for families with children.” Each car mentioned in the material may have its own page with its features and advantages. This way, you offer options to solve the customer’s problem and they will start to consider one of them.