Metrics for evaluating traffic and conversions

[sumaiyakhatun27]

Quality of communication. If the SMM manager closes the call center functionality, it would be useful to pay attention to satisfaction with communication. For example, whether the service in social networks is successful/correct. Or what is the speed and quality of processing the request in SMM channels.


Traffic to the site from social networks . If, in addition to social networks, you also have a site on which direct sales take place, then this KPI is the basis for SMM.

Click-through rate (CTR). CTR is the percentage of people who viewed your post and clicked on the CTA (call to action) in it. This allows you to understand whether your content attracts the attention of the audience and inspires them indonesia rcs data to take action. This indicator is easy to determine through Instagram Stories statistics, which measure the number of clicks on the link. External analytics services, in particular Google Analytics 4, will help to detail the information, with which you can study how much time a person spent on the site, what they saw, how many pages they visited, what actions they took.

Read also: How to set up conversions in Google Analytics 4. Step-by-step guide

Lead generation . Clicking on a link and going to a website is great. Even better is lead generation or direct sales. First, determine what the specific goal of your social media campaign will be or choose what you will consider a conversion. Most often, this is a “warm” contact, when a person leaves a number/email or directly contacts Direct, downloads a file, orders a sample, or the like. Determined? Now track.

CPC and CPS. Another type of KPI in SMM that is used quite often. It is not about the number, but about the value of leads. Tracking it will help ensure that you get the most for your money.

CPC – the cost of a site visit or subscription. The lower it is, the better SMM works. However, it is important to remember that the audience that interacts with the audience that will make a purchase should match. CPS – the cost of a sale on a social network.