Take advantage of the opportunities offered by Marketing Automation and personalize each customer experience by offering what they need at every moment. No more, no less. With Salesforce's Journey Builder you can create highly complex customer journeys to segment actions, communications and impacts based on their interaction with your brand.
If a user asks you for specific information, you must respond as quickly as possible . Don't let them get away! They've already shown interest in your product, so show them that they're not wrong, that you have what they're looking for. Thanks to Interaction Studio, it's easier: a Salesforce tool that allows you to view and manage different customer experiences in real time, responding and offering the content your users demand.
Traceability to rescue users
A purchase/sale does not always happen in the first round, as if it were love at first sight. Therefore, do not despair if this process requires several conversations between the client and the company or if bahrain phone number data there is a moment of indecision or a slowdown in the process.
The importance of traceability in the purchasing process
Technology is once again helping us in this regard. The traceability of prospects is achieved thanks to CRMs , and with it we follow the leads through the sales funnel and detect at what point in the path the progress is interrupted. This observation is useful to reorient campaigns that are not working and to propose other types of actions, in a system of constant trial and error to improve results. Traceability also allows us to carry out remarketing campaigns to rescue those leads that have contacted us at some point and offer them new content to re-engage them and return to the funnel actively.
Other aspects to take into account in the process are the payment methods (the more the better, but always with the maximum guarantees), the clarity in the steps to follow in the purchase (bet on Call to Action) and cross-selling that allows you to recommend products related to the one purchased based on the experiences of other users, which makes them just one click away from other services that may be of interest to them.
The consumer purchasing decision process for marketing has clearly become more complex with the change in consumer habits to digital. But this opens up a wide range of opportunities that we must take advantage of and, as we have seen, many opportunities to gather information and get to know our audience better. Take note and turn your ecommerce into a success, it's in your hands!