Have you encountered any facapas in your practice?

[sumaiyakhatun27]

I realized that when I started working with online stores, I was finally able to use all the analytics tools that I hadn't used before when working with services.

For me, it was just such an internal state of satisfaction. Because when I worked in tourism, I was always curious about what these buttons meant, why I didn't use them, how to configure them. There was simply no need for them. And with online stores, this e-commerce, products, funnels, user behavior, well, it's very interesting. And it all got to me.

I started developing in this topic in 2019, dreaming of building a business based on the lebanon rcs data “One brand, one client, one product” model. And in 2019 I founded the company “ K2 ”, which only does advertising, only for online stores. And accordingly, this is the ideal model.

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There were even facapas associated with the first online store for which I set up product advertising, which is how K2 began. At that time, I didn't understand all the features of online stores and product advertising. And advertising was generally ineffective in terms of sales.

Later, I analyzed the niche, industry, results and understood why. And the thing was that the online store sold high-tech, branded, fashionable clothes. For example, raincoats in which you can walk around the city, travel. They are membrane, breathable, do not float, with expensive accessories.

At that time, raincoats cost about two thousand hryvnias. That's a lot. And when a person searches Google to buy a raincoat, they are shown raincoats from "Epicenter" - these oilcloth ones for twenty hryvnias, some others. Back then, there weren't many such branded fashionable products in that industry.