Scenarios in content marketing

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Fourth, social media software . It tracks the activity of the target audience and helps you work with a large number of accounts.

And fifth, email marketing software , the purpose of which is to return the target audience. This can be an ERP system for distributing tasks and building a transparent work process that allows you to track the effectiveness of each participant in the advertising campaign.

From the editors. Read more about content marketing tools in the articles "Tools for a content marketer: don't use services for the sake of services" and "How to measure the effectiveness of content projects: metrics for analysis" .

A script is a formal brief on the basis of which a content marketing strategy is formed.

First, the main goal of the campaign is determined. Clients don't always come to increase awareness, sometimes they just need to work on their reputation or conduct some kind of promotion.

Next, the team's real capacity is worked out. That is, how much material you are willing morocco rcs data to publish in a certain period, say, a week, a month, a year. The same applies to sowing and distributing material.

Secondary goals are specified, all stages of their achievement are outlined. Then the results of the work are analyzed and the team's capabilities are redistributed.

Let's consider an example. There is a task - to promote a blog (information resource). In this case, the main goal of the content marketing strategy is to attract an audience to the blog . Secondary goals can be to increase loyalty, brand awareness, traffic, sales. Everything that can be counted.

Most often, clients contact us at the stage of the idea of ​​creating a similar resource or with a set of materials written by specialists without editors, clarifications and any strategic vision. Therefore, it is necessary to actually create all the content from scratch. The team's capabilities may be, let's say, 5 materials per week and their seeding by thematic groups. The first results can be seen and evaluated after 2 months.