Buyer Trust Triggers for an Online Store
Posted: Mon Jan 27, 2025 9:27 am
Demonstration trigger
"I believe my eyes." Often people are skeptical about information based on theoretical data, figures and facts, but they believe empirical data. If the demonstration awes and amazes people, the number of people willing to buy this product will increase dramatically.
Have you ever flipped through the TV channels at night and stopped at an advert for a knife that could easily cut through a wooden board, a brick or a hammer? Have you ever wanted to buy automotive mailing list one of these wonder knives? Or maybe you've already bought one?
The principle of demonstration is the basis of the entire advertising business. There are practically no people who have not seen the advertisement for Tempur-Pedic mattresses, in which a person is jumping on a bed with a glass of wine. And here the triggers of buyer trust are triggered. Anyone who has ever woken up in the middle of the night because someone is tossing and turning next to them will think: "If the wine stays in the glass even after jumping on this bed, then I will definitely not wake up from tossing and turning next to me."
Demonstration trigger
The most effective triggers of customer trust are demonstrations in which the drama is enhanced by risk or surprise. Let's look at Houdini's trick. Many magicians have amazed audiences with the trick of "escaping from a straitjacket," but Houdini managed to make it more spectacular and memorable. He managed to get out of a straitjacket in an aquarium with sharks or hanging upside down a hundred feet above the ground. Such a performance is simply impossible to forget! To increase intrigue, add visualizations.
The main thing is not to overdo it. Visualization can not only earn the trust of buyers, but also completely lose it. If consumers suspect you of lying or unprofessionalism, they will immediately forget about you. And then you can not even dream of any sales. Demonstrate, but, as they say, without fanaticism.
Modern technologies contribute to the rapid development of e-commerce and the emergence of new players on the market, including unscrupulous ones. Shoppercentric research showed that almost half of users (46%) do not trust web retailers and some brands.
Often, such an attitude appears because of sellers who are inattentive or careless about various little things, do not know how or do not want to establish communication with clients, do not respond to their requests or dissatisfaction.
Reasons for users' distrust of online stores:
Poor navigation ; useless content that is very difficult to read; many grammatical and stylistic errors, typos.
The resource was created too early .
Low-quality photo content , taken entirely from stocks.
An abundance of pop-up banners , buttons and other motivating elements.
Continuously appearing advertisements .
Access to the resource is possible only through social networks.
Lots of fake positive reviews from "Egor Egorov" and "guest" and no comments from real users.
Irrelevant animation.
Excessive praise of the product and the seller company.
Lack of information in the "About Me" section , company contacts, or quick feedback (for example, there is only an email address or only a button to order a call back).
No account or community of the online store on social networks , no feedback from visitors.
"I believe my eyes." Often people are skeptical about information based on theoretical data, figures and facts, but they believe empirical data. If the demonstration awes and amazes people, the number of people willing to buy this product will increase dramatically.
Have you ever flipped through the TV channels at night and stopped at an advert for a knife that could easily cut through a wooden board, a brick or a hammer? Have you ever wanted to buy automotive mailing list one of these wonder knives? Or maybe you've already bought one?
The principle of demonstration is the basis of the entire advertising business. There are practically no people who have not seen the advertisement for Tempur-Pedic mattresses, in which a person is jumping on a bed with a glass of wine. And here the triggers of buyer trust are triggered. Anyone who has ever woken up in the middle of the night because someone is tossing and turning next to them will think: "If the wine stays in the glass even after jumping on this bed, then I will definitely not wake up from tossing and turning next to me."
Demonstration trigger
The most effective triggers of customer trust are demonstrations in which the drama is enhanced by risk or surprise. Let's look at Houdini's trick. Many magicians have amazed audiences with the trick of "escaping from a straitjacket," but Houdini managed to make it more spectacular and memorable. He managed to get out of a straitjacket in an aquarium with sharks or hanging upside down a hundred feet above the ground. Such a performance is simply impossible to forget! To increase intrigue, add visualizations.
The main thing is not to overdo it. Visualization can not only earn the trust of buyers, but also completely lose it. If consumers suspect you of lying or unprofessionalism, they will immediately forget about you. And then you can not even dream of any sales. Demonstrate, but, as they say, without fanaticism.
Modern technologies contribute to the rapid development of e-commerce and the emergence of new players on the market, including unscrupulous ones. Shoppercentric research showed that almost half of users (46%) do not trust web retailers and some brands.
Often, such an attitude appears because of sellers who are inattentive or careless about various little things, do not know how or do not want to establish communication with clients, do not respond to their requests or dissatisfaction.
Reasons for users' distrust of online stores:
Poor navigation ; useless content that is very difficult to read; many grammatical and stylistic errors, typos.
The resource was created too early .
Low-quality photo content , taken entirely from stocks.
An abundance of pop-up banners , buttons and other motivating elements.
Continuously appearing advertisements .
Access to the resource is possible only through social networks.
Lots of fake positive reviews from "Egor Egorov" and "guest" and no comments from real users.
Irrelevant animation.
Excessive praise of the product and the seller company.
Lack of information in the "About Me" section , company contacts, or quick feedback (for example, there is only an email address or only a button to order a call back).
No account or community of the online store on social networks , no feedback from visitors.