You've probably already noticed whether your website has been positively or negatively affected by the December Core Update .
In the first case, you will have seen that traffic from search engines increases consistently or, in the opposite case, the decrease in organic traffic may even lead to it disappearing altogether.
With a tool like SISTRIX , it is relatively easy to relate poland phone number data these changes in traffic volume from search engines. All you have to do is observe the development of the SEO visibility of your website .
For example, below we can see how the organic visibility of Ivoox.com had an increase of up to 3 points:
Google Core Updates, how does it affect websites?
In contrast, a website like tenor.com (the one that makes GIFs on our social media) has seen a drop of more than 50% of the organic visibility it had before December 3:
Google Core Updates December 2020 Update
Finally, and this is the main reason why we have also decided to wait for the Core Update release to be declared complete, the fact that such an important update is developed over many days can lead to erroneous conclusions such as, for example, thinking that the change has been positive only to later discover that in reality our site is among the losers.
This is what has happened to several websites, such as this one reported by respected American SEO Glenn Gabe and which he defines as “tremors”:
How do Google updates affect your website?
What to do if our site is negatively affected?
The first thing is not to panic.
The second thing is to be patient, because if our website has been hit by a general Google update , then this means that it has serious problems in one or more components that affect the ranking factors, which are neither defined nor clear and, in addition, they interact with each other, so either they are all solved or it will never be possible to recover the lost SEO visibility, much less surpass it.
Patience is also necessary because we won't see any clear improvements until Google releases a new Core Update . Understanding this last point is essential, and it is especially important to explain it to our superiors or our clients.