Common Mistakes When Organizing Sales
Posted: Mon Jan 27, 2025 9:43 am
Unpresentable display of goods for sale
It is difficult to count on success and high revenue if discounted goods are located at the far end of the sales area. When organizing a sale of non-food products, it is good to use colored stands, standees, banners, and to present clothes on mannequins.
A sale with a small assortment and quantity of commercial property owners database goods will not arouse the desired interest. On the contrary, buyers may remain indifferent to such a "display of unnecessary goods".
The sale features a variety of items with different prices.
During a sale, the buyer should not have much time to think. In principle, one moment is enough for an emotional decision - a person takes the product in his hands and wants to buy it! If the exhibition is too diverse, the buyer will turn on his brain and ultimately will not decide to buy.
5 Common Mistakes When Organizing Sales
A limited range of products should be displayed on one rack or stand. During a sale, the main emphasis is on getting people to come and buy quickly, without thinking and without creating a traffic jam in the active area for the next buyers.
To increase traffic, place three or four different types of goods on one promotional area, no more. It is important that the cost of these goods is approximately the same, otherwise the more expensive one will remain on the shelf.
Gift sets (kits) in the promotional area are poorly composed
Basically, gift sets from the manufacturer or assembled in the store are in demand. The buyer does not need to think long about the choice, assembly and packaging - everything is ready. Of course, there are also such clients who do not like the very idea of such similar gifts or they are not satisfied with the design.
Sometimes buyers do not want to overpay for packaging materials (box, film, ribbons). Therefore, it is better to display such complete themed gifts on a separate promotional stand, end section of a rack, multi-tiered table, podium.
Advertising materials can be placed near the promotional place where the sets are displayed, which will serve as a hint or a pointer. These can be slogans, photographs, posters, colorful posters. Such assistance in choosing looks unobtrusive: the buyer independently and slowly decides what to buy as a gift. This is a very important point that enhances the reputation of the trading enterprise.
Insufficient control during the event
Actions related to control and accounting directly affect the effectiveness and efficiency of the campaign.
It is necessary to constantly monitor the replenishment and layout of goods, the presence of price tags, packaging, where it should be. Unfortunately, not all sellers are responsible and honest in fulfilling their duties, they try to deceive both customers and employers.
Tricks and manipulations towards buyers
Today, shoppers are more experienced and attentive than they were when sales were just becoming a part of our lives. Therefore, posters with inscriptions like “Discounts up to 90%” or “Goods from ... rubles” are more likely to cause caution than joy. There are cases when entrepreneurs were accused of trying to deceive visitors by incorrectly displaying or adding expensive goods to the discount area.
It is difficult to count on success and high revenue if discounted goods are located at the far end of the sales area. When organizing a sale of non-food products, it is good to use colored stands, standees, banners, and to present clothes on mannequins.
A sale with a small assortment and quantity of commercial property owners database goods will not arouse the desired interest. On the contrary, buyers may remain indifferent to such a "display of unnecessary goods".
The sale features a variety of items with different prices.
During a sale, the buyer should not have much time to think. In principle, one moment is enough for an emotional decision - a person takes the product in his hands and wants to buy it! If the exhibition is too diverse, the buyer will turn on his brain and ultimately will not decide to buy.
5 Common Mistakes When Organizing Sales
A limited range of products should be displayed on one rack or stand. During a sale, the main emphasis is on getting people to come and buy quickly, without thinking and without creating a traffic jam in the active area for the next buyers.
To increase traffic, place three or four different types of goods on one promotional area, no more. It is important that the cost of these goods is approximately the same, otherwise the more expensive one will remain on the shelf.
Gift sets (kits) in the promotional area are poorly composed
Basically, gift sets from the manufacturer or assembled in the store are in demand. The buyer does not need to think long about the choice, assembly and packaging - everything is ready. Of course, there are also such clients who do not like the very idea of such similar gifts or they are not satisfied with the design.
Sometimes buyers do not want to overpay for packaging materials (box, film, ribbons). Therefore, it is better to display such complete themed gifts on a separate promotional stand, end section of a rack, multi-tiered table, podium.
Advertising materials can be placed near the promotional place where the sets are displayed, which will serve as a hint or a pointer. These can be slogans, photographs, posters, colorful posters. Such assistance in choosing looks unobtrusive: the buyer independently and slowly decides what to buy as a gift. This is a very important point that enhances the reputation of the trading enterprise.
Insufficient control during the event
Actions related to control and accounting directly affect the effectiveness and efficiency of the campaign.
It is necessary to constantly monitor the replenishment and layout of goods, the presence of price tags, packaging, where it should be. Unfortunately, not all sellers are responsible and honest in fulfilling their duties, they try to deceive both customers and employers.
Tricks and manipulations towards buyers
Today, shoppers are more experienced and attentive than they were when sales were just becoming a part of our lives. Therefore, posters with inscriptions like “Discounts up to 90%” or “Goods from ... rubles” are more likely to cause caution than joy. There are cases when entrepreneurs were accused of trying to deceive visitors by incorrectly displaying or adding expensive goods to the discount area.