Types of content and quantity
Posted: Sun Dec 22, 2024 10:22 am
A content plan must establish realistic and achievable objectives over time.
We recommend that you work with SMART objectives and that you establish your KPIs based on them. Ideally, you should set two or three short- and medium-term objectives.
Continuing with the example of Vitamin C TDB, if the main problem is between the consideration stage and the decision stage, the objectives should be focused on giving that final push to the buyer.
This way, they will click buy and increase our revenue.
A strategy to achieve this goal can be:
Sell 30% of the old collections we have in stock via the website one month before summer. And then increase website sales of the latest collection by 15% during the summer.
This pair of objectives are:
Specific : Clearly define what you want to do, where and when.
Measurable: because clear percentages are established. A comparison can be made with the previous period and measure whether we have achieved the objective.
Achievable: because with a good Content Marketing strategy they can be achieved in the established time.
Realistic: because they are supported by statistics from previous months.
Timely: because the necessary changes that must be achieved are defined.
7. Strategy
How can these objectives be achieved? This is the case of Vitamin C TDB, a brand that has just entered the digital arena and, despite having a website and social networks with good interaction, is not achieving the desired sales.
In this first stage we will focus on the website, social networks and email marketing campaigns because, in principle, what we want is to increase sales.
Update the website with each of the parts we have in stock.
Create a blog within the website with content about fashion, trends, women, and lifestyle, which responds to the tastes of our target audience.
Activate Email Marketing campaigns with the website database with special discounts on previous collections and publicizing the latest products.
Implement social media campaigns to connect with our target audience and communicate about what the brand is doing.
8. Dissemination channels
Not all channels are suitable for all types of buyer personas. In the case of philippinen vorwahl whatsapp Vitamin C TDB, the main channels in which its target audience consumes content are:
Search Engines : Whenever a woman needs a new swimsuit, her main channel for searching for the product and the one that intervenes in her decision making is search engines.
This is because our buyer persona, being very busy, does not have time to go from store to store in a shopping center.
Email: Due to their professional profile, our target audience uses email constantly.
Social Networks : Although they do not live on social networks, in their free time, our clients seek to distract themselves or learn from the content they find among the people they follow.
The next step in your content marketing example plan is to define the format in which you will publish them.
It is essential that you analyze what you have been doing so far, what has worked and what has not, so that you can understand what your Buyer Persona likes and what they don't.
If you have never created content before, and it is your first time navigating these seas, when you go to make your Content Marketing plan you will have to study your Buyer Persona much more to understand what type of content they consume.
Generate look books for each of the products in stock, optimizing them with the keywords we determine in a prior study.
Blog posts: Two per week with the goal of generating traffic to our website.
We recommend that you work with SMART objectives and that you establish your KPIs based on them. Ideally, you should set two or three short- and medium-term objectives.
Continuing with the example of Vitamin C TDB, if the main problem is between the consideration stage and the decision stage, the objectives should be focused on giving that final push to the buyer.
This way, they will click buy and increase our revenue.
A strategy to achieve this goal can be:
Sell 30% of the old collections we have in stock via the website one month before summer. And then increase website sales of the latest collection by 15% during the summer.
This pair of objectives are:
Specific : Clearly define what you want to do, where and when.
Measurable: because clear percentages are established. A comparison can be made with the previous period and measure whether we have achieved the objective.
Achievable: because with a good Content Marketing strategy they can be achieved in the established time.
Realistic: because they are supported by statistics from previous months.
Timely: because the necessary changes that must be achieved are defined.
7. Strategy
How can these objectives be achieved? This is the case of Vitamin C TDB, a brand that has just entered the digital arena and, despite having a website and social networks with good interaction, is not achieving the desired sales.
In this first stage we will focus on the website, social networks and email marketing campaigns because, in principle, what we want is to increase sales.
Update the website with each of the parts we have in stock.
Create a blog within the website with content about fashion, trends, women, and lifestyle, which responds to the tastes of our target audience.
Activate Email Marketing campaigns with the website database with special discounts on previous collections and publicizing the latest products.
Implement social media campaigns to connect with our target audience and communicate about what the brand is doing.
8. Dissemination channels
Not all channels are suitable for all types of buyer personas. In the case of philippinen vorwahl whatsapp Vitamin C TDB, the main channels in which its target audience consumes content are:
Search Engines : Whenever a woman needs a new swimsuit, her main channel for searching for the product and the one that intervenes in her decision making is search engines.
This is because our buyer persona, being very busy, does not have time to go from store to store in a shopping center.
Email: Due to their professional profile, our target audience uses email constantly.
Social Networks : Although they do not live on social networks, in their free time, our clients seek to distract themselves or learn from the content they find among the people they follow.
The next step in your content marketing example plan is to define the format in which you will publish them.
It is essential that you analyze what you have been doing so far, what has worked and what has not, so that you can understand what your Buyer Persona likes and what they don't.
If you have never created content before, and it is your first time navigating these seas, when you go to make your Content Marketing plan you will have to study your Buyer Persona much more to understand what type of content they consume.
Generate look books for each of the products in stock, optimizing them with the keywords we determine in a prior study.
Blog posts: Two per week with the goal of generating traffic to our website.