Advantages and differences between Lead Scoring and Lead Nurturing

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Reddi1
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Joined: Thu Dec 26, 2024 3:12 am

Advantages and differences between Lead Scoring and Lead Nurturing

Post by Reddi1 »

Once we are clear about both concepts, we must differentiate them through the advantages that each of them can bring to our company.



Advantages of lead scoring
1. It is a methodology shared by the Sales and Marketing teams , which facilitates the flow of potential clients towards the sale.

2. Increases the effectiveness of the Sales team , since they only focus on the most qualified leads.

3. It helps to analyze the quality of the leads and to know which ones are closer to the purchase.

4. It allows you to segment your database, but also to iran phone number data classify new users who enter through your lead generation strategy.

5. Increases the effectiveness of marketing actions , since these will be based on the user's buyer journey and, therefore, oriented to what they need at any given time.

6. It is useful for activating marketing automation actions , since we can trigger workflows that help us do lead nurturing based on a user's interest in our products or services.

Lead scoring

Source: Workana



Advantages of lead nurturing
1. It acts as a filter so that only sales-appropriate leads (or MQLs) reach the Sales team.

2. It is based on content and its personalization with the aim of offering each user the information they need at the exact moment.

3. Enables workflows to be activated through marketing automation software, such as HubSpot or Pardot, to deliver personalized content offerings based on the stage of the customer journey.

4. It is a multi-channel strategy , although the use of email plays a very important role.



In short, both lead scoring and lead nurturing are two basic pillars of your inbound marketing strategy and provide a series of competitive advantages to attract new contacts, as well as to capture new clients. Segmentation, trust and optimization of your sales strategy are the three factors that you will improve if you decide to apply these methodologies.
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