More about the company's product positioning
Posted: Mon Jan 27, 2025 10:16 am
Positioning of a company's products is an important topic in itself. What should be taken into account when identifying the properties of the products on which the positioning will be built?
The most important role here is played direct mail mortgage marketing by the chosen strategy, the trends that have developed in the market and the product characteristics themselves.
Marketers usually take several real existing advantageous quality indicators as a basis. Most often these are:
price;
distribution routes;
method of service;
general image formed by various advertising campaigns;
service maintenance.
The level of service, by the way, is very important. Do not underestimate the significance of this point.
How to correctly determine a strategy for finding your position in the market?
Here is a list of important points:
The strategy must be long-term : it is important not only to form a certain position in the market (which also takes time), but also to maintain it in the long term.
Stability and security . Positioning should be based on strong characteristics and indicators that will allow you to hold on and continue developing even in an unstable market situation.
Impact on the customer's perception of your product . After all, positioning is essentially the formation of a certain opinion about a product (service) in the consumer's mind, taking into account, of course, the really existing characteristics.
Show the customer the benefit . This will allow you to take the obvious advantages of the product as a basis and develop a strategy for it to gain a stable position in the market.
Don't ignore any important customer category . Different buyers value different product characteristics - remember this when promoting a particular product.
Don't forget about relativity . When positioning, it is important not only to identify and use the advantages of your own products, but also to constantly compare them with the quality indicators of goods produced by competitors.
Read also!
"How to get contacts from a client: the most effective methods"
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The positioning of a company's products is carried out taking into account the existing basic characteristics of a particular product. How can one influence the target audience's perception of these characteristics? In strategic maneuvers, one can use:
existing special qualities of the product;
benefits of using these qualities;
special circumstances for the use of the product;
directing efforts towards a specific category of buyers;
comparison and demonstration of benefits against the background of other goods (services).
The most important role here is played direct mail mortgage marketing by the chosen strategy, the trends that have developed in the market and the product characteristics themselves.
Marketers usually take several real existing advantageous quality indicators as a basis. Most often these are:
price;
distribution routes;
method of service;
general image formed by various advertising campaigns;
service maintenance.
The level of service, by the way, is very important. Do not underestimate the significance of this point.
How to correctly determine a strategy for finding your position in the market?
Here is a list of important points:
The strategy must be long-term : it is important not only to form a certain position in the market (which also takes time), but also to maintain it in the long term.
Stability and security . Positioning should be based on strong characteristics and indicators that will allow you to hold on and continue developing even in an unstable market situation.
Impact on the customer's perception of your product . After all, positioning is essentially the formation of a certain opinion about a product (service) in the consumer's mind, taking into account, of course, the really existing characteristics.
Show the customer the benefit . This will allow you to take the obvious advantages of the product as a basis and develop a strategy for it to gain a stable position in the market.
Don't ignore any important customer category . Different buyers value different product characteristics - remember this when promoting a particular product.
Don't forget about relativity . When positioning, it is important not only to identify and use the advantages of your own products, but also to constantly compare them with the quality indicators of goods produced by competitors.
Read also!
"How to get contacts from a client: the most effective methods"
Read more
The positioning of a company's products is carried out taking into account the existing basic characteristics of a particular product. How can one influence the target audience's perception of these characteristics? In strategic maneuvers, one can use:
existing special qualities of the product;
benefits of using these qualities;
special circumstances for the use of the product;
directing efforts towards a specific category of buyers;
comparison and demonstration of benefits against the background of other goods (services).