Traditional CRM is no longer useful. We have gone from simply collecting @ to the need to establish an adequate profile of what interests the customer. In addition, advances in all areas predict a very interesting journey in the coming months that will allow us to anticipate consumer needs. Not in vain, 28% of global companies have already used Artificial Intelligence as part of their CRM strategy and 41% planned to do so in 2019, according to a report by the market intelligence firm IDC and Salesforce.
4. Bet on 5G
Two-thirds of the world’s mobile connections will run on 5G networks by 2025. This evolution unlocks a world of opportunity as these networks will be 100 times faster , with average speeds of 20 Gbps. This will mean that data downloads will outstrip those on today’s fixed fibre optic networks. For example, a 1GB movie can be downloaded in less than ten seconds.
The big improvement of 5G will not be so much the great bandwidth capacity, which is also important, but rather a great improvement in the reduction of latency and an increase in the capacity to handle a greater number of connections per installation, which will bring about an explosion of the Internet of Things.
5. Automate and automate
The dispensable will be automated; such as laundry, administration, predictive maintenance of facilities thanks to IoT, and in general any activity that is repetitive. At least 50% of tasks will be automated, robotized and absorbed by Artificial Intelligence.
Robots, Artificial Intelligence, the Internet of Things, home automation... will have a strong impact on the tourism industry at all levels, which will lead to major changes in the organization.
6. Offer authentic experiences
69% of millennials are looking for authenticity, that is, experiences that allow them to experience the culture of the place they visit.
The constant growth in the number of travellers, the lowering of transport costs and new platforms have made tourism banal. This is so true that cities such as Barcelona, Palma de Mallorca, Dubrovnik, Venice and slovenia phone number data Amsterdam are opposed to mass tourism, without order or restraint.
Identity has become the true differential value of tourist positioning that allows a destination to remain relevant for the traveler. But identity is made up of tangible and intangible elements, the emotions it transmits, the reputation, the expectations it can generate, the vital purpose of the brand...
These are just some of the current trends that will set the course for the sector in the coming years. It is important to look to the future and start working on the changes that will bring us business and differentiation. In the tourism report we deal with this topic in more depth, which is why it becomes an essential document.