Edits are just work, not a personal insult
Posted: Mon Jan 27, 2025 10:19 am
And all this despite the fact that all the explanations and advice are correct. The only problem is that they are useless for a beginner. He still doesn’t know anything about the warmth of the target audience, sales funnels, and the difference between business objectives and reader needs, and explaining everything is overloading the letter and changing its purpose, which means it needs to be done differently.
We went through different ideas, came in from one side, then the other, wrote new plans together, and I wrote new text. Each time at the planning stage it seemed that this time everything was ok, but it wasn't.
Even before I finished writing, it was clear to me that this wasn't quite the same. portugal rcs data But I wrote anyway. No, not in the hope of taking it out of boredom, but so that there would be something to collectively discuss and understand why we came to the wrong place again.
Claims to the text ≠ claims to the personality. It's just a work process.
The client is not a dragon who wants to burn the copywriter's self-esteem by spewing flames of edits. It's just work, not a personal grudge.
A copywriter is not a knight who needs to slay a dragon and get to the chest of gold. There is no point in being offended, suffering, hysterical, demanding to accept a text that does not fulfill its task, simply because “time has been wasted” and “everything is according to the specifications and according to plan, it is your own fault where your eyes were before.”
We all work together for the good of the common cause.
When I was just a copywriter, I thought: “I’m not rewriting because I’m under editorial pressure and told to do so. I’m rewriting so that the text becomes better, stronger, and more effective. It’s not for me, the editor, or even the client. We have a reader and a purpose for the text, for which we all came together.”
We went through different ideas, came in from one side, then the other, wrote new plans together, and I wrote new text. Each time at the planning stage it seemed that this time everything was ok, but it wasn't.
Even before I finished writing, it was clear to me that this wasn't quite the same. portugal rcs data But I wrote anyway. No, not in the hope of taking it out of boredom, but so that there would be something to collectively discuss and understand why we came to the wrong place again.
Claims to the text ≠ claims to the personality. It's just a work process.
The client is not a dragon who wants to burn the copywriter's self-esteem by spewing flames of edits. It's just work, not a personal grudge.
A copywriter is not a knight who needs to slay a dragon and get to the chest of gold. There is no point in being offended, suffering, hysterical, demanding to accept a text that does not fulfill its task, simply because “time has been wasted” and “everything is according to the specifications and according to plan, it is your own fault where your eyes were before.”
We all work together for the good of the common cause.
When I was just a copywriter, I thought: “I’m not rewriting because I’m under editorial pressure and told to do so. I’m rewriting so that the text becomes better, stronger, and more effective. It’s not for me, the editor, or even the client. We have a reader and a purpose for the text, for which we all came together.”