A sustainable competitive advantage can help companies continue to lead in their industries. Such an advantage will bring results such as higher profit margins and better market control. Great PDF dont miss this article. Table phone number lookup indonesia of Contents What is competitive advantage What is competitive advantage Competitive advantage is an advantage by which a business is superior compared to another business. In other words it is an advantage that differentiates a company from its competitors in the market.

Competitive advantage in business can be for various reasons such as brand image technological expertise customer service or distribution network.When a business has such characteristics its services and products are more attractive to consumers. This could be because the company in question can charge lower prices offer a higher quality product or provide better customer service. In economics such a thing is called a value proposition.