Ways to Generate Interesting Business Ideas
Posted: Mon Jan 27, 2025 10:33 am
Brainstorming.
The method involves idea generation and criticism. Participants offer interesting business ideas, which are implemented by other group members. The solutions obtained are analyzed after some time. You can also use a brainwriting option ("silent storming"): participants write down ideas on a piece of paper and pass them on to esinc email list members of the creative group. Everyone who has any ideas writes down their suggestions.
Six hats.
The essence of the method: participants mentally put on a colored hat to go through one of the stages of the creative process, putting it in order.
For example, if a participant "puts on" a white hat, he analyzes facts and figures. Putting on a black hat, he tries to find negative aspects, and the yellow one is designed to find positive aspects in a new proposal. Green is put on to generate ideas, and the red one allows emotions to flow. And finally, the last one - the blue hat - sums up.
Mind maps.
Memory and creativity are two interconnected thought processes, therefore, by training memory, we improve creative thinking. The generally accepted recording system: heading - paragraph, is not the best way to remember. The author suggests a completely different method: the key term is written in the center of the sheet, and all the concepts associated with it are placed around it, attached to the "key" with peculiar branches.
Graphic images can also be used. During the creation of the tree, new associations appear, and the memory fixes the image for quite a long time.
Read also!
"Evaluation of a business idea: criteria, methods, mistakes"
Read more
Synectics.
The author of this method is sure that analogies are the source of creativity. An object is selected and a table is drawn to record analogies. The first column contains direct analogies, and the second - indirect ones (negation of analogies recorded in the first column). After that, the object, goal and indirect analogies are compared.
For example, the object is a pencil, the goal is to expand the pencil. Direct analogy is a round pencil, indirect analogy is a flat pencil. Result is a pencil-bookmark.
Focal object method.
The attributes of different objects can be combined in one object. Let's assume that the object is a candle, and the object is "New Year". One of the brightest New Year associations is connected with sparklers - we combine this attribute with the candle. To do this, grind the sparkler crumbs to a powder and add it to the candle wax.
As a result, we have a New Year's candle with sparkling crumbs added inside. Isn't that an interesting business idea?
The method involves idea generation and criticism. Participants offer interesting business ideas, which are implemented by other group members. The solutions obtained are analyzed after some time. You can also use a brainwriting option ("silent storming"): participants write down ideas on a piece of paper and pass them on to esinc email list members of the creative group. Everyone who has any ideas writes down their suggestions.
Six hats.
The essence of the method: participants mentally put on a colored hat to go through one of the stages of the creative process, putting it in order.
For example, if a participant "puts on" a white hat, he analyzes facts and figures. Putting on a black hat, he tries to find negative aspects, and the yellow one is designed to find positive aspects in a new proposal. Green is put on to generate ideas, and the red one allows emotions to flow. And finally, the last one - the blue hat - sums up.
Mind maps.
Memory and creativity are two interconnected thought processes, therefore, by training memory, we improve creative thinking. The generally accepted recording system: heading - paragraph, is not the best way to remember. The author suggests a completely different method: the key term is written in the center of the sheet, and all the concepts associated with it are placed around it, attached to the "key" with peculiar branches.
Graphic images can also be used. During the creation of the tree, new associations appear, and the memory fixes the image for quite a long time.
Read also!
"Evaluation of a business idea: criteria, methods, mistakes"
Read more
Synectics.
The author of this method is sure that analogies are the source of creativity. An object is selected and a table is drawn to record analogies. The first column contains direct analogies, and the second - indirect ones (negation of analogies recorded in the first column). After that, the object, goal and indirect analogies are compared.
For example, the object is a pencil, the goal is to expand the pencil. Direct analogy is a round pencil, indirect analogy is a flat pencil. Result is a pencil-bookmark.
Focal object method.
The attributes of different objects can be combined in one object. Let's assume that the object is a candle, and the object is "New Year". One of the brightest New Year associations is connected with sparklers - we combine this attribute with the candle. To do this, grind the sparkler crumbs to a powder and add it to the candle wax.
As a result, we have a New Year's candle with sparkling crumbs added inside. Isn't that an interesting business idea?