Loyalty goals are aimed at repeat purchases and creating loyalty to your brand

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This is often achieved by creating exclusive offers and encouraging ongoing engagement with your brand through Brand Follow and Posts features.

Key indicators

Loyalty can be measured through retail metrics such as the number of Subscribe & Save romania rcs data subscriptions or shoppers who sign up to make regular purchases of their favorite products.

You can also view the number of "Brand Follows" to gauge loyalty and interest in your brand.

What does a shopping trip look like?
Now that you've familiarized yourself with each of the goals, their definitions, and ways to measure success, let's talk about the shopping trip in a general context.

The shopping journey is non-linear, meaning it doesn’t follow a set path. When users browse Amazon, they learn about your brand and product in a variety of ways, interacting with your brand as they browse and purchase products.