Raw data export and sampling

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This allows you to gain more insight into user behavior and analyze conversion paths and the effectiveness of your overall marketing strategy.

GA4 has provided unlimited raw data export to Google BigQuery data warehouse. This allows you to freely combine data between GA4 and other sources (e.g. sales database) or analyze the collected data, including building south africa rcs data your own attribution models, customizing reporting to your needs.

A significant problem with using Universal Analytics when selecting longer time periods and/or high-traffic organizations was data sampling. In GA4, analysis is performed on unsampled data.

The Web Analytics course will help you understand all the nuances of the Google Analytics 4 web analytics system. By analyzing web resource traffic, you will be able to form and optimize promotion budgets.

More about the course

Closed funnels and segmentations
Sales funnels allow you to identify and optimize features on your website or mobile app that are preventing users from converting. In Universal Analytics, they were always open, but in Google Analytics 4, they are closed by default. This means they only show users who have completed the first step through them.

Closed funnels and segmentations

Source: https://www.datadrivenu.com

To make your sales funnel open, you only need to change one setting in your report, giving you more control over your data and more accurate analysis.

Anonymization, GDPR and spam
GA4 implements a number of security measures by default in terms of the General Data Protection Regulation (GDPR). One of them is standard IP anonymization of users.

Moreover, by default, GA4 filters traffic identified by Google as spam, thus cleaning up the collected data.

Attribution models and data storage
Another feature that distinguishes GA4 from Universal Analytics is the ability to analyze the effectiveness of the channels from which traffic came. This is done by attribution models that divide the number of conversions by the user's traffic sources. In UA, the main attribution model was the indirect "last click" model. GA4 allows you to change the global attribution model, in particular the data-driven model. This allows you to better adapt it to specific business requirements.