Tips to Improve Lead Quality
Posted: Tue Jan 28, 2025 3:07 am
Raise your prices . By dumping prices, you attract non-target visitors, spend a lot of money and effort on them, but sell them nothing.
Set up correct filters in ads . Analyze your target audience and identify the most important criteria for selecting clients (we are talking about geography, age, device, marital status, order amount and other parameters).
Save time on certain types of requests . If your target leads are more willing to leave requests by calling your number or using the callback request form, but rarely fill out the form on the website, then you should abandon it.
Use subtle, specific filters . For iceland email list example, a visa agency learned from experience that users with names that are not typical for Russian residents do not make purchases. That is why employees were instructed not to respond to such requests.
Make your offer (headline) as specific as possible so that the person has no doubts - he definitely belongs to your target audience. For example, not "Car transmission repair", but "Transmission repair of passenger cars from Korea and Japan".
Automate the lead processing process . For example, you can direct all users who have left a request to an auto webinar that will tell about your product. After the event, the client, already being loyal to you, will be able to place an order.
Identify parameters that do not match your target audience . How to do this? First, analyze traffic in Yandex.Metrica and Google Analytics, and find out what unites low-quality leads (age, geography, interests, device type). Then combine them into segments, form look-alike audiences in these segments and disable ad impressions for them.
Select sites for placing ads and information about your company manually . As for advertising, the algorithm of actions can be as follows: Google Ads allows you to specify sites, videos and YouTube channels, applications for displaying ads. If you have statistics on conversion sites, use only them. A similar rule works when placing on partner sites and bloggers' channels: if they bring low-quality traffic, refuse them.
Analyze traffic for branded queries (they include your company name) . These are the leads that are most likely the warmest for you, because they have already shown loyalty to your brand. Do all users get to your site? If you see competitors' ads for similar queries, then you are losing some of your traffic.
Partner with companies that serve your target audience but are not your competitors . Discuss the terms under which they will refer interested users to you. The partner will need to offer your product (service) to their customers, qualify the leads and send them to you - and vice versa.
Use your website to increase user trust and improve lead quality . All aspects are important here: design, content, and usability. Do not overcomplicate your website, try to make it as convenient and useful as possible, and do not forget to provide a separate page "About the company", telling about your team and mission. It is recommended to place contacts directly on this page. Tell users about your clients, show their reviews. The main criterion for evaluating your cases and blog is usefulness.
Position your company as specifically as possible . Outline the main principles that you use in your work. You can also indicate on the website who you are ready to cooperate with and who you are not.
Respond to all reviews of your business online . Make it a rule to thank for positive and process negative feedback from customers. Potential customers may abandon their intention to place an order with you after seeing a bad review.
Retarget users who showed interest in your product on your website (e.g. added it to their shopping cart) but didn’t make a purchase. In this case, you have every chance of hitting the low-hanging apples with the least amount of effort. Keep in mind that, most likely, since people have rejected your existing offer, you will have to prepare an alternative for them.
Regulate the procedure for determining the quality of the application . Do not allow your employees to decide this issue on their own. Instead, develop a special instruction for determining the quality of leads.
Set up correct filters in ads . Analyze your target audience and identify the most important criteria for selecting clients (we are talking about geography, age, device, marital status, order amount and other parameters).
Save time on certain types of requests . If your target leads are more willing to leave requests by calling your number or using the callback request form, but rarely fill out the form on the website, then you should abandon it.
Use subtle, specific filters . For iceland email list example, a visa agency learned from experience that users with names that are not typical for Russian residents do not make purchases. That is why employees were instructed not to respond to such requests.
Make your offer (headline) as specific as possible so that the person has no doubts - he definitely belongs to your target audience. For example, not "Car transmission repair", but "Transmission repair of passenger cars from Korea and Japan".
Automate the lead processing process . For example, you can direct all users who have left a request to an auto webinar that will tell about your product. After the event, the client, already being loyal to you, will be able to place an order.
Identify parameters that do not match your target audience . How to do this? First, analyze traffic in Yandex.Metrica and Google Analytics, and find out what unites low-quality leads (age, geography, interests, device type). Then combine them into segments, form look-alike audiences in these segments and disable ad impressions for them.
Select sites for placing ads and information about your company manually . As for advertising, the algorithm of actions can be as follows: Google Ads allows you to specify sites, videos and YouTube channels, applications for displaying ads. If you have statistics on conversion sites, use only them. A similar rule works when placing on partner sites and bloggers' channels: if they bring low-quality traffic, refuse them.
Analyze traffic for branded queries (they include your company name) . These are the leads that are most likely the warmest for you, because they have already shown loyalty to your brand. Do all users get to your site? If you see competitors' ads for similar queries, then you are losing some of your traffic.
Partner with companies that serve your target audience but are not your competitors . Discuss the terms under which they will refer interested users to you. The partner will need to offer your product (service) to their customers, qualify the leads and send them to you - and vice versa.
Use your website to increase user trust and improve lead quality . All aspects are important here: design, content, and usability. Do not overcomplicate your website, try to make it as convenient and useful as possible, and do not forget to provide a separate page "About the company", telling about your team and mission. It is recommended to place contacts directly on this page. Tell users about your clients, show their reviews. The main criterion for evaluating your cases and blog is usefulness.
Position your company as specifically as possible . Outline the main principles that you use in your work. You can also indicate on the website who you are ready to cooperate with and who you are not.
Respond to all reviews of your business online . Make it a rule to thank for positive and process negative feedback from customers. Potential customers may abandon their intention to place an order with you after seeing a bad review.
Retarget users who showed interest in your product on your website (e.g. added it to their shopping cart) but didn’t make a purchase. In this case, you have every chance of hitting the low-hanging apples with the least amount of effort. Keep in mind that, most likely, since people have rejected your existing offer, you will have to prepare an alternative for them.
Regulate the procedure for determining the quality of the application . Do not allow your employees to decide this issue on their own. Instead, develop a special instruction for determining the quality of leads.