How to pass moderation in Yandex.Direct without problems

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The most important thing advertisers need to know:

the advertisement must contain an indication of the specific product being promoted (goods, services, concert, sporting event, seminar);

typos in the title, text, quick links are not allowed;

the correspondence between the ad topic healthcare email list and key phrases is mandatory;

The relevance of the website page to the content of the advertisement and correct display in different browsers is a mandatory condition.

How to pass moderation

According to experienced advertisers, it is worth paying attention to other nuances:

Do not insert referral links. This is a serious obstacle to problem-free moderation. It is better to create a one-page site for placing the referral link and register a link to it in the Yandex.Direct account. This is more difficult from a technical point of view, but will not prevent you from passing the check.

Do not include contact information in the title or text of the ad. This information should be in a special section, for example, in the company's virtual business card.

Write letters in words together. Writing them out of space will not allow you to pass moderation.

Avoid using jargon and colloquial expressions.

Abbreviate words correctly. Consult dictionaries and reference books to ensure abbreviations comply with the norms.

Avoid repetitions. Using the same word in the title twice reduces the chances of passing moderation.

Codes and special characters should not be used in the text.

Avoid comparative or superlative adjectives. Advertisers love phrases like "the best", but moderators will not allow your ad to be published.

Calls for violence and cruelty are absolutely unacceptable.

Keywords associated with tragic events or death should be avoided.

Please indicate the cost of goods and services in rubles.

Strive to illustrate your ad with high quality images.

Pop-up windows on the landing page and any errors in the site code are not allowed.

The amount of ads on the landing page should be reduced to a minimum. If they take up half of the total space or more, they will not pass moderation. It is better to completely disable ads on landing pages.

Websites that fill out questionnaires or similar ones where users are required to leave information about themselves should not be promoted.

If an advert leads to a foreign-language website, it must contain a corresponding warning.

Yandex Direct

At the end of the first stage of verification, there are two possible options: the campaign is transferred to the moderator for verification, or it is allowed by the system to be displayed, which does not exclude subsequent blocking when a specialist has reviewed the ads.

Moderation of a campaign in Yandex Direct may not be passed as a result of annoying typos, so you need to carefully double-check your material before racking your brains over the reasons for rejection.

5 tips for passing moderation in Yandex.Direct
It is better to send a large campaign, including more than 100 ads, for review in parts. This will reduce the moderation time and allow you to quickly detect the error.

When creating and sending a new version of an already posted ad for review, users see the previous version. While moderation is in progress, it is better to disable impressions, but be sure to enable them when the updated ad is allowed to be published.

The virtual business card must contain the correct phone number and working hours. If the employee cannot reach you by phone, the advertising material will be rejected.

Keep track of the validity periods of supporting documents: licenses, permits, certificates, etc. Send the current package of documents for moderation to Yandex Direct immediately after their expiration, this will help avoid the termination of impressions.

Collecting user data without their consent is prohibited, so the page where the ad leads must have a corresponding button. Its absence will prevent verification.