Stages of developing a content marketing strategy
Posted: Tue Jan 28, 2025 3:25 am
To make content marketing a useful promotion tool, you need to develop a detailed content plan for your website and social networks, which will become your content strategy. This process is divided into several steps and must be carried out according to certain rules.
Step 1: Research your target audience
At this step, you should decide who your content is intended for. Start from the specifics of your products and business. A narrow niche means a limited target audience, which you need to imagine as accurately as possible. For example, if everyone needs furniture and smartphones, then only those who are into motorsports buy car tuning products. Knowing your target audience will help you better understand:
What kind of presentation and style of texts will suit her. For understanding: the older generation prefers a formal business style, while the youth does not shy away from slang and simple, easy communication.
What should be the format indonesia email list of the content. For a blog about apartment renovation, in particular, a video format would be suitable, for a personal blog of a marketer - diagrams and infographics, and for children it is better to do something in the format of comics.
What are the problems and needs of your potential customers, what do they like and what do they hate? All this needs to be carefully analyzed.
To collect initial data, use all available channels through which a potential client can leave feedback: these are thematic forums, reviews on various platforms, social networks. As a result, you should get a clear and recognizable portrait of the target audience (or several portraits for different segments), reflecting its needs and “pains”. This will tell you what content will be useful and interesting to it.
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Step 2: Study your competitors
This refers to those of your opponents who actively use content marketing technologies and whose profits grow thanks to it. The analysis is carried out in four stages:
Make a list of potential competitors. For online stores, these will be stores in the same niche or neighboring ones.
Study the channels of placement of materials. What external and internal sources does your competitor use for promotion? Read their articles and advertising materials on third-party resources, expert blog posts, publications on social networks.
Evaluate the quality of content to find out what your competitor is good at, what they do poorly, and what moves or methods you could borrow.
Channels are ranked by their level of use. It is unlikely that a competing firm will publish the same amount of content everywhere. Some channels will be used more actively, some only occasionally.
Having done such an analysis, you can consider that your competitors have given you a gift: they have done the lion's share of the work for you. And now you just need to understand which channels, formats and styles of presentation are effective and what the public likes, and at the same time find the weak points of your opponents.
Stages of developing a content marketing strategy
Step 1: Research your target audience
At this step, you should decide who your content is intended for. Start from the specifics of your products and business. A narrow niche means a limited target audience, which you need to imagine as accurately as possible. For example, if everyone needs furniture and smartphones, then only those who are into motorsports buy car tuning products. Knowing your target audience will help you better understand:
What kind of presentation and style of texts will suit her. For understanding: the older generation prefers a formal business style, while the youth does not shy away from slang and simple, easy communication.
What should be the format indonesia email list of the content. For a blog about apartment renovation, in particular, a video format would be suitable, for a personal blog of a marketer - diagrams and infographics, and for children it is better to do something in the format of comics.
What are the problems and needs of your potential customers, what do they like and what do they hate? All this needs to be carefully analyzed.
To collect initial data, use all available channels through which a potential client can leave feedback: these are thematic forums, reviews on various platforms, social networks. As a result, you should get a clear and recognizable portrait of the target audience (or several portraits for different segments), reflecting its needs and “pains”. This will tell you what content will be useful and interesting to it.
Recommended articles on this topic:
Company Marketing Plan: Double the Company's Profits
KPI for the sales department: how to calculate and implement
How to get 3 times more clients for 2 times less
Step 2: Study your competitors
This refers to those of your opponents who actively use content marketing technologies and whose profits grow thanks to it. The analysis is carried out in four stages:
Make a list of potential competitors. For online stores, these will be stores in the same niche or neighboring ones.
Study the channels of placement of materials. What external and internal sources does your competitor use for promotion? Read their articles and advertising materials on third-party resources, expert blog posts, publications on social networks.
Evaluate the quality of content to find out what your competitor is good at, what they do poorly, and what moves or methods you could borrow.
Channels are ranked by their level of use. It is unlikely that a competing firm will publish the same amount of content everywhere. Some channels will be used more actively, some only occasionally.
Having done such an analysis, you can consider that your competitors have given you a gift: they have done the lion's share of the work for you. And now you just need to understand which channels, formats and styles of presentation are effective and what the public likes, and at the same time find the weak points of your opponents.
Stages of developing a content marketing strategy