Number of target visits
Posted: Tue Jan 28, 2025 3:26 am
Number of target visits
These are visits that ended with a target action (a person called, filled out an order form, made a purchase, etc.).
Hint: to perform a site analysis specifically for this metric, you need to specify the purpose of the visits you are interested in in Yandex.
How to improve the indicator: increase ireland email list conversion (so that as many visits as possible end with the target action), work on the design, user-friendliness of the interface, publish relevant content. Use Yandex.Webvisor to track user behavior and improve weak points.
Number of goals achieved
During one target visit, several target actions can be performed, i.e. the number of achieved goals can be greater than the number of target visits.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153398
You can find out this indicator through web analytics service counters.
How to improve: As in the previous case, here you need to improve conversion. Test which of the headlines and calls to action give the best result, check how effective the design, buttons, forms, headlines, calls to action are, whether the page structure needs improvement, etc.
Read also!
"Website Adaptation for the Visually Impaired: 18 Requirements, 2 Plugins, and 9 Myths"
Read more
Fast page loading
This is the time required for a page to fully load. The site loading speed metric is one of the most significant, and this is what search engines always pay attention to.
This website metric is calculated by statistics counters, namely Yandex web analytics and special programs developed to improve SEO.
How to improve: pages will load faster after optimizing image loading and removing heavy flash objects. Plus, cleaning codes and moving scripts and style sheets to other files will help.
Conversion Rate Percentage
Conversion Rate Percentage
In Yandex.Metrica, site conversion is the ratio of the number of visits that ended with a target action to the total number of visits (expressed as a percentage).
How to improve the indicator: everything you have on your site should be aimed at ensuring conversion. And if it is low, track how visitors behave, at what stage they “drop off”, and then improve the ineffective elements (forms, buttons, pop-ups, etc.).
Price per visit
This is the amount you have to pay for each visitor that comes from your ad.
It is calculated as follows: advertising costs are divided by the number of clicks on the site (for a given advertisement).
How to improve the indicator: to reduce the cost of one visit, it is necessary to show ads to the target audience and, of course, take measures to optimize the resource. Then, perhaps, you will not have to increase the budget.
Lead price
This is the amount you pay each time you receive a potential client's contact information.
This indicator is calculated simply: divide advertising costs by the number of leads collected.
How to improve: Leads are cheaper for sites with good conversion and those that show ads to target users. So improve usability by all means, work on design, navigation, etc.
A/B testing is very helpful here. It will show what exactly on the site gives the best conversion. For example, you can launch two practically identical landing pages, differing only in one element, and check which of them will collect more leads.
These are visits that ended with a target action (a person called, filled out an order form, made a purchase, etc.).
Hint: to perform a site analysis specifically for this metric, you need to specify the purpose of the visits you are interested in in Yandex.
How to improve the indicator: increase ireland email list conversion (so that as many visits as possible end with the target action), work on the design, user-friendliness of the interface, publish relevant content. Use Yandex.Webvisor to track user behavior and improve weak points.
Number of goals achieved
During one target visit, several target actions can be performed, i.e. the number of achieved goals can be greater than the number of target visits.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
pdf 8.3 mb
doc 3.4 mb
Already downloaded
153398
You can find out this indicator through web analytics service counters.
How to improve: As in the previous case, here you need to improve conversion. Test which of the headlines and calls to action give the best result, check how effective the design, buttons, forms, headlines, calls to action are, whether the page structure needs improvement, etc.
Read also!
"Website Adaptation for the Visually Impaired: 18 Requirements, 2 Plugins, and 9 Myths"
Read more
Fast page loading
This is the time required for a page to fully load. The site loading speed metric is one of the most significant, and this is what search engines always pay attention to.
This website metric is calculated by statistics counters, namely Yandex web analytics and special programs developed to improve SEO.
How to improve: pages will load faster after optimizing image loading and removing heavy flash objects. Plus, cleaning codes and moving scripts and style sheets to other files will help.
Conversion Rate Percentage
Conversion Rate Percentage
In Yandex.Metrica, site conversion is the ratio of the number of visits that ended with a target action to the total number of visits (expressed as a percentage).
How to improve the indicator: everything you have on your site should be aimed at ensuring conversion. And if it is low, track how visitors behave, at what stage they “drop off”, and then improve the ineffective elements (forms, buttons, pop-ups, etc.).
Price per visit
This is the amount you have to pay for each visitor that comes from your ad.
It is calculated as follows: advertising costs are divided by the number of clicks on the site (for a given advertisement).
How to improve the indicator: to reduce the cost of one visit, it is necessary to show ads to the target audience and, of course, take measures to optimize the resource. Then, perhaps, you will not have to increase the budget.
Lead price
This is the amount you pay each time you receive a potential client's contact information.
This indicator is calculated simply: divide advertising costs by the number of leads collected.
How to improve: Leads are cheaper for sites with good conversion and those that show ads to target users. So improve usability by all means, work on design, navigation, etc.
A/B testing is very helpful here. It will show what exactly on the site gives the best conversion. For example, you can launch two practically identical landing pages, differing only in one element, and check which of them will collect more leads.