Before focusing on the contents it is important to think and design the architecture of our site: it must be well organized and simple so that the user can move easily between the various pages.
If your site has an intuitive and well-optimized structure, if the contents are distributed according to a clear logic and if the site is easily scannable by the crawler, then you will have laid the foundations for some of the important considerations effective positioning in the SERP.
One of the most classic and functional structures is the one in which the homepage is directly linked to the categories which in turn are linked to the articles (or products) . This structure is so effective because it allows you to transfer the link juice (or SEO authority) from the homepage to the most important pages. In particular, try to organize the navbar well , which is the most important element both for the User Experience and from an SEO perspective. It must contain the most relevant pages and be clearly visible from any point on the site our user is located.
SEO optimization
Sketch of a tree architecture
There are many online tools to draw the structure of your site, such as GlooMaps , or simply draw.io . Alternatively, even traditional paper and pencil will do just fine for a first draft.
Remember that the larger a site becomes, the more complex its structure may become, for this reason it is essential to be clear from its creation what type of structure we want it to have.