and not from third

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In any case, the main characteristic of first-party data is that they are collected directly by the Owner parties. The interested party therefore has a direct relationship with who will process his data.

Zero party data: what are they?
With the disappearance of third-party cookies, zero-party data will vietnam phone number play an increasingly central role .

In fact, when we talk about zero-party information , it means that the user voluntarily releases his or her personal data . This can happen by subscribing to the company newsletter, answering a survey, participating in an online contest, downloading a free premium resource, and in dozens of other ways.



The advantages of zero-party data are significant. First of all, it is qualitative and accurate data since it comes directly from the user himself, secondly it is relevant because it can indicate to the company how the user wants to interact.