How does advertising work in YAN?

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YAN includes thousands of different Yandex partner sites: from large ones to very small personal blogs in comparison. The most famous representatives are avito.ru, vk.com, mail.ru, ok.ru, KinoPoisk, etc.

To make it easier for you to understand what we are talking about, here are some clear examples of YAN advertising:

Advertising YAN VKontakte:

Advertising YAN_working principle

The Yandex advertising network has hospital contact list three types of targeting:

Behavioural . In this case, you enter a specific query into a search engine, say, a pizza recipe. After that, you will be presented with pizza ads on a variety of websites.

Thematic : Let's say you often read blogs about dog care and proper nutrition, then you will see ads for dog food.

Retargeting . This approach allows you to show ads to those users who have already visited your site. Note that this tool has a wide range of capabilities. It allows you to create retargeting databases from those who have somehow shown themselves on your site:

added items to cart;

spent more than three minutes on your portal;

subscribed to the newsletter;

opened a specific page.

It is important that all functions can be both combined and subtracted.

A retargeting base, if you have one, allows you to implement many schemes. For example, you can select a group of users who are most interested in your offer, but are not yet ready to buy. Then all you have to do is create a landing page specifically for them with an offer that will be valid for a certain period of time.

Surely you have followed an ad on VK or received a link from friends to a site with a certain product. As a result, you looked at the site and advertising for this product began to follow you everywhere. This is how Yandex shows concern for its advertisers: it leaks information about the interests of users to them.

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Alexander Kuleshov
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But this does not always lead to positive results: let's say you gave a potential client your business card with a website address, he goes to the direct link, after which Yandex opens an advertisement for your competitors with a similar product.

Thematic and behavioral targeting is designed to last 30 days after a marked interest in a certain topic. Fortunately, ads disappear much faster, unable to withstand the onslaught of a new batch of ads that match the user's interests in topic. Retargeting can be set up for a period of 1–90 days.

Advertising YAN_features

If you have not yet had to use the Yandex advertising network in your business, we advise you to urgently correct this error, because its audience exceeds 65 million people. In other words, huge volumes of high-quality, targeted traffic pass you by.