Using Valentine's Day for Online Marketing

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Using Valentine's Day for Online Marketing
Valentine's Day is coming soon. Contrary to the claim that it is an invention of florists, the " day of lovers " has been celebrated for hundreds of years and is becoming increasingly popular. Many couples regularly celebrate it on February 14th: people look for gifts, research restaurants and book holidays . And this is increasingly happening on the Internet . That is why Valentine's Day is a great opportunity for all kinds of online marketing campaigns.


Regardless of whether someone is looking for a last-minute gift or australia phone data wants to book a candlelight dinner - if a company wants to score points when it comes to Valentine's Day gift ideas, it should not do without optimizing its web presence accordingly . This includes not only placing Adwords ads with suitable keywords , but also writing suitable newsletters , blog entries or news . Facebook posts on the topic can also be published some time before the deadline to allow enough time for the gift purchase.

The most sought-after products and services are surely flowers, jewelry, candy, lingerie, short vacations and restaurant visits . Gift ideas (e.g. as a blog article or Facebook post) are also always welcome. Offer a problem solution by helping stressed lovers choose a gift.

If you can't offer a gift idea straight away, you can still take advantage of Valentine's Day. Discount and voucher campaigns , especially on Facebook, are always well received. Whether it's "Today is couples' day: 2 for the price of 1!" or simply a red rose for a purchase of 20 euros or more - this is where imagination is required. In any case, Valentine's Day is a positive date that can be used wonderfully to strengthen customer loyalty and make new customers aware of your own offer. This type of seasonal marketing is definitely worthwhile: studies have shown, for example , that restaurants with the right online marketing were able to almost double their reservations for Valentine's Day .