Stationary events : they encourage face-to-face interactions, are ideal for networking and direct product presentations
Online events : they are convenient, reduce travel and accommodation costs , enable wide access and participation without territorial restrictions
Hybrid events : combine the advantages of both formats, offering greater flexibility and reaching a wider audience.
The growing importance of traditional events
What is also worth paying attention to is the fact that after the pandemic, companies participating in events are returning to the traditional formula, which causes a significant increase in the interest and importance armenia phone number data of events organized in a stationary (offline) formula compared to online or hybrid events.
This information is confirmed by the report on event marketing cited above.
Table – Planned event formats: 2024 vs. 2023 among companies planning to use event marketing activities
Planned event marketing event formats
Source: Report "Event Marketing 2023/2024, The Impact of Sustainable Development on the Meetings Industry", p. 32; *plans for 2023 in 2022, **plans for 2024 in 2023
How does B2B event marketing support promotion abroad and create opportunities for export expansion?
Event Marketing and Cross-Border - How do B2B companies promote their brand abroad?
Event marketing plays a key role in international promotion, helping B2B companies build their brand, gain trust, establish partnerships and acquire customers in new markets .
Thanks to stationary, online and hybrid events, B2B companies can effectively introduce their products to new markets, analyze local needs and develop relationships with international partners.
Event marketing therefore supports export expansion by enabling brands to build recognition, establish business relationships and generate sales opportunities.