How to write a commercial proposal for cooperation correctly
Posted: Tue Jan 28, 2025 4:07 am
The entrepreneur's task is to convince a potential partner that cooperation with him will be mutually beneficial. At the same time, it is necessary to stipulate the conditions for receiving benefits.
When drafting a commercial proposal (CP), you need to take into account the company’s status and the recommendations of marketing specialists.
Of course, companies whose names are international mailing list well-known and whose brands are recognizable (Mercedes, Gazprom, Coca-Cola, etc.) do not need to make efforts and be sophisticated to convince a representative of a particular organization of the benefits of working with them. They only need to write a proposal for cooperation, briefly outlining the advantages of their product/service.
Read also!
"Affiliate Marketing: Step-by-Step Guide to Earning"
Read more
The rest, when making a proposal, should follow certain rules so that it is effective.
When drafting a letter with a proposal for cooperation, it is necessary to take into account the following standard requirements:
Using forms
You can write a commercial proposal on regular paper. But it is better to send letters to potential partners on company letterheads with the company logo. They will act as a kind of advertising element and will serve as an eloquent addition to the text.
Greeting text
An important part is the address to a potential partner. Take its composition very seriously. It is necessary to understand what kind of address is appropriate in each specific case. For example, you should address by name and patronymic:
if you send a letter after having previously called the potential client by phone;
if the addressee is a target consumer to whom an individual approach can be applied.
Original title
The headline is an element of advertising; it should reflect the main concept of the commercial offer.
How to write a proposal for cooperation
If you are sending a letter to a government employee, then you don't need to be creative. The same is true if your company is well advertised.
If the letter is written by an employee of a budgetary organization, the wording of the proposal must comply with the established template. The nature of such a message is standard, and there is no need to show initiative when drafting it. The letter should not go beyond the accepted rules.
The text should be informative, but at the same time concise: a few words about the organization, the essence of the proposal (the proposed product/service/work/cooperation).
The main part of the document
In the main part, you need to outline the key conditions of the future contract. In a natural form, describe the possible benefit, provide weighty arguments. The main thing here is not to overdo it, so as not to seem intrusive. At the same time, you need to do everything to interest the partner.
The wording of the proposal should be concise and clear. It should fit into the first paragraph of the commercial proposal. Demonstrate to the potential partner his benefit through your product/service. The offer is always aimed at the client's benefit, solving his problems with the help of your product/service.
For example:
Badly Fine
Would you like to become our partner?
Get 25% of sales of my training to your subscriber base.
We offer you to purchase LED lighting.
LED lighting will allow you to save up to 2 million rubles annually.
Call to action
In this part of the cooperation proposal, you should try to answer questions and objections that the recipient may have while reading the document. A good option is to provide testimonials and other social proof.
If you want to provide figures and facts, make sure they are credible and easy to prove.
We provide excerpts from the furniture salon's CP for your reference. This is a good example of how figures can be presented.
When drafting a commercial proposal (CP), you need to take into account the company’s status and the recommendations of marketing specialists.
Of course, companies whose names are international mailing list well-known and whose brands are recognizable (Mercedes, Gazprom, Coca-Cola, etc.) do not need to make efforts and be sophisticated to convince a representative of a particular organization of the benefits of working with them. They only need to write a proposal for cooperation, briefly outlining the advantages of their product/service.
Read also!
"Affiliate Marketing: Step-by-Step Guide to Earning"
Read more
The rest, when making a proposal, should follow certain rules so that it is effective.
When drafting a letter with a proposal for cooperation, it is necessary to take into account the following standard requirements:
Using forms
You can write a commercial proposal on regular paper. But it is better to send letters to potential partners on company letterheads with the company logo. They will act as a kind of advertising element and will serve as an eloquent addition to the text.
Greeting text
An important part is the address to a potential partner. Take its composition very seriously. It is necessary to understand what kind of address is appropriate in each specific case. For example, you should address by name and patronymic:
if you send a letter after having previously called the potential client by phone;
if the addressee is a target consumer to whom an individual approach can be applied.
Original title
The headline is an element of advertising; it should reflect the main concept of the commercial offer.
How to write a proposal for cooperation
If you are sending a letter to a government employee, then you don't need to be creative. The same is true if your company is well advertised.
If the letter is written by an employee of a budgetary organization, the wording of the proposal must comply with the established template. The nature of such a message is standard, and there is no need to show initiative when drafting it. The letter should not go beyond the accepted rules.
The text should be informative, but at the same time concise: a few words about the organization, the essence of the proposal (the proposed product/service/work/cooperation).
The main part of the document
In the main part, you need to outline the key conditions of the future contract. In a natural form, describe the possible benefit, provide weighty arguments. The main thing here is not to overdo it, so as not to seem intrusive. At the same time, you need to do everything to interest the partner.
The wording of the proposal should be concise and clear. It should fit into the first paragraph of the commercial proposal. Demonstrate to the potential partner his benefit through your product/service. The offer is always aimed at the client's benefit, solving his problems with the help of your product/service.
For example:
Badly Fine
Would you like to become our partner?
Get 25% of sales of my training to your subscriber base.
We offer you to purchase LED lighting.
LED lighting will allow you to save up to 2 million rubles annually.
Call to action
In this part of the cooperation proposal, you should try to answer questions and objections that the recipient may have while reading the document. A good option is to provide testimonials and other social proof.
If you want to provide figures and facts, make sure they are credible and easy to prove.
We provide excerpts from the furniture salon's CP for your reference. This is a good example of how figures can be presented.