University of Southern California
Posted: Sun Dec 22, 2024 10:34 am
How to Optimize ROI
Most companies seeking to improve their ROI through online presence and actions focus on increasing qualified and segmented leads ( lead scoring), converting these business opportunities and building loyalty.
Since SEO is the main source of lead generation in the inbound marketing methodology, to increase ROI in these cases it is necessary to strengthen the corporate blog, increase organic traffic and amplify content through social networks. A mix of actions can be ideal.
Applying content marketing strategies can solve some of the problems that have been left behind by the decline in business confidence due, in some cases, to advertising in traditional media such as radio, television or the press.
These data referred to in a report published by Hubspot support digital marketing as a supporting element to increase ROI:
Blogging as a content marketing strategy is 13 times more likely to generate positive ROI.
Engagement via email marketing ranges from 1.5% to 4.79%, varying by industry.
It is impossible to measure 100% ROI in traditional media.
Strategies to Increase ROI: Success Stories
To make things clearer for you, here are some successful strategies for increasing ROI thanks to good digital marketing practices:
Randstad
Considered the second largest recruiting firm in the world, this company turned to inbound marketing strategies to increase its ROI. Its website had a lot of traffic, but poor search engine results.
According to inbound marketing software Hubspot, the company offered its visitors engaging content to download, but had no effective way to capture and nurture leads.
Randstad content manager Anthony Hodge said its lead capture function was too complicated and time-consuming to organize data. It also had no verification process for downloads.
Randstad decided to use Hubspot to optimize their return on investment by offering their visitors personalized content through landing pages, forms, and smart calls to action. By increasing the number of leads, their ROI would automatically increase.
Hodge used Workflows apps to organize those leads and nurture them with personalized campaigns tailored to their needs.
The results? After implementing Hubspot’s inbound strategies, Randstad saw 56% more visits and quadrupled qualified leads.
In terms of return on investment, the most relevant results are represented by a italy business mailing list conversion rate that rose to 40%.
The problem that this organization presented was its desire to increase the number of alumni to continue their studies at the School of Public Policy.
For a long time, they had relied on paid advertising to attract prospects to their online graduate programs. However, they were unhappy with the results, which led them to replace outbound with inbound.
To improve the results they had previously generated through paid advertising, they adopted a content automation strategy to boost enrollment in online graduate programs.
Office Coffee Company
Founded in 2011 by Richard Doherty and Jim Devlin, they initially used only traditional outbound methods to build and gain visibility for their business.
After seeing the impact that a good website and proper SEO could have on their lead generation, they decided to try inbound techniques.
Based on this decision, the team focused on converting their visitors into qualified leads. Using landing pages, they made content available to the public and, through forms, they built detailed profiles to feed their databases.
Personalization of actions generated an increase of more than 70% of their leads who used a free coffee tasting session and became customers.
Most companies seeking to improve their ROI through online presence and actions focus on increasing qualified and segmented leads ( lead scoring), converting these business opportunities and building loyalty.
Since SEO is the main source of lead generation in the inbound marketing methodology, to increase ROI in these cases it is necessary to strengthen the corporate blog, increase organic traffic and amplify content through social networks. A mix of actions can be ideal.
Applying content marketing strategies can solve some of the problems that have been left behind by the decline in business confidence due, in some cases, to advertising in traditional media such as radio, television or the press.
These data referred to in a report published by Hubspot support digital marketing as a supporting element to increase ROI:
Blogging as a content marketing strategy is 13 times more likely to generate positive ROI.
Engagement via email marketing ranges from 1.5% to 4.79%, varying by industry.
It is impossible to measure 100% ROI in traditional media.
Strategies to Increase ROI: Success Stories
To make things clearer for you, here are some successful strategies for increasing ROI thanks to good digital marketing practices:
Randstad
Considered the second largest recruiting firm in the world, this company turned to inbound marketing strategies to increase its ROI. Its website had a lot of traffic, but poor search engine results.
According to inbound marketing software Hubspot, the company offered its visitors engaging content to download, but had no effective way to capture and nurture leads.
Randstad content manager Anthony Hodge said its lead capture function was too complicated and time-consuming to organize data. It also had no verification process for downloads.
Randstad decided to use Hubspot to optimize their return on investment by offering their visitors personalized content through landing pages, forms, and smart calls to action. By increasing the number of leads, their ROI would automatically increase.
Hodge used Workflows apps to organize those leads and nurture them with personalized campaigns tailored to their needs.
The results? After implementing Hubspot’s inbound strategies, Randstad saw 56% more visits and quadrupled qualified leads.
In terms of return on investment, the most relevant results are represented by a italy business mailing list conversion rate that rose to 40%.
The problem that this organization presented was its desire to increase the number of alumni to continue their studies at the School of Public Policy.
For a long time, they had relied on paid advertising to attract prospects to their online graduate programs. However, they were unhappy with the results, which led them to replace outbound with inbound.
To improve the results they had previously generated through paid advertising, they adopted a content automation strategy to boost enrollment in online graduate programs.
Office Coffee Company
Founded in 2011 by Richard Doherty and Jim Devlin, they initially used only traditional outbound methods to build and gain visibility for their business.
After seeing the impact that a good website and proper SEO could have on their lead generation, they decided to try inbound techniques.
Based on this decision, the team focused on converting their visitors into qualified leads. Using landing pages, they made content available to the public and, through forms, they built detailed profiles to feed their databases.
Personalization of actions generated an increase of more than 70% of their leads who used a free coffee tasting session and became customers.