Many companies have been communicating with their clients via WhatsApp for a long time. With the advent of WhatsApp Business APP, new opportunities for effective interaction have been added, such as those that are not available in a simple messenger.
What is WhatsApp Business APP? It is a free app that only businesses can use. Customers can still interact with you through their regular WhatsApp.
WhatsApp Business APP is available for download in Play Market or App Store.
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Here's how you can send a WhatsApp message using WhatsApp Business APP:
create a company profile with malaysia email list a description, i.e. indicate the location, website and email address;
create ready-made templates for prompt answers to the most common user questions;
place labels on individual chats and specific people to make it easier to collect them into groups and then work with them;
set up automatic sending of messages for cases when you yourself cannot respond in a timely manner;
see statistics on sent, delivered and read letters and draw conclusions regarding the effectiveness of the event.
In addition, there is another valuable option - the ability to add a landline phone number. Its registration is carried out via the "Call me" button, and then a confirmation code comes with an incoming call.
There are three options to choose from when creating a company profile:
Business profile. Once you have downloaded WhatsApp Business APP and registered in it, this type of profile is assigned to you automatically.
Verified profile. Activated after you enter the phone number you specified in your company profile as the official contact number of the company into the application. Such an account has a gray check mark.
Verified profile. It is designated by the inscription Verified business and a green check mark. WhatsApp Business assigns this status at its own discretion. The parameters by which this is done are still unclear.
Benefits of using WhatsApp Business APP/API for email marketing
If you are the owner of a medium or large business, you can also make an advertising mailing in WhatsApp using WhatsApp Business API. This is a more advanced level of the application. WhatsApp Business API integrates with the company's website, its call center and CRM system, which allows support managers to interact with clients.
In addition, the WhatsApp Business API has chatbots, plus it collects more detailed statistics.
Of course, the main advantage of WhatsApp Business API is that it allows for mass mailings. Practice shows that even when using WhatsApp Business APP, you can be blocked. That is, you will not be able to respond to customers (although messages from them will come). Of course, this will cause negativity, you will lose customers, and therefore profit.
WhatsApp Business API has wide possibilities for making advertising mailing in WhatsApp. The application supports text message format, allows sending templates, pictures, audio, sends files in the form of documents. In Russia, sending the first 250 thousand messages will cost $ 0.0477 per piece.