Growth in key queries according to MegaIndex data

A collection of data related to the UK.
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sumaiyakhatun27
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Joined: Mon Dec 23, 2024 5:30 am

Growth in key queries according to MegaIndex data

Post by sumaiyakhatun27 »

We raised the blog to the top of the results for the main search queries. For the query "medical information system", the client's blog was in 18th place in April 2021. In August, we raised the blog to 2nd place in the top:
Growth in keywords


Here is a graph showing the role of content marketing, specifically blogging, in driving traffic. In 2020, when blogging was suspended, the share of traffic from it was 5.14% (semicircle on the right). In 2021, when work resumed, blog traffic reached 22.3% of all traffic , including contextual advertising:

traffic ratio

Visual comparison of traffic with and without a blog

The more users come to the site and read articles, the higher the chance that they uae rcs data will be interested in our client's product. Perhaps they will not immediately leave a request for the implementation of MIS, but this is not necessary. Let them read useful articles, they will increasingly trust our client, become loyal to his brand. And then the purchase is not far away. Fortunately, in each article we have elements that sell: capture forms, widgets, sales department phones.

Increased goal completions from the blog. The maximum growth value was 1,600%. At the beginning of the year, when the blog was frozen, the number of users who came to the blog from search and converted was only 5. In August, this number peaked at 85 people. In November, it was 60.
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