Bing's search term of the year 2011

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Bing's search term of the year 2011
What search term did you enter most often in 2011? Microsoft's search benin phone data engine Bing has published a list of the top search terms of 2011 , according to which, of course, Facebook comes in first place.

The Internet video portal YouTube came in second place , and the Internet auction house eBay took third place .Do you want to be found by Google ? Then you need good and high-quality web texts .

A great design, great pictures and graphics - all for nothing if you don't have good web text. Because Google is looking for content. If Google can't find you because you don't have web text, then no one will click on your website and you won't be able to gain new customers. Google and other search engines are programmed to provide users with the most accurate search results possible when they make a search query. Search engine optimized writing therefore plays an important role in web texts.

keyword density and text quality

For example, do you have a company in Düsseldorf that specializes in woodworking? Then "Düsseldorf" and "woodworking" would definitely be two very important keywords for your web text. However, simply listing keywords as content will not bring the desired success. This is because search engines have learned to distinguish relevant content from unimportant content . Keyword density still plays a role, but text quality is becoming increasingly important. After all, users come to your site to get information. And if they don't find any useful information, they'll click away very quickly and it will be very difficult to get them back. So tackle the topic of web text optimization.

4 helpful tips for search engine optimized texts

1. Create structure and a clear overview in your texts. Headings help to structure the text and are also given more weight by Google. Be brief and pay attention to correct spelling . Spelling mistakes and transposed letters often creep in, especially when typing.

2. Search for suitable keywords under which you want your website to be found. Using the Google AdWords tool, you can check how high the monthly search query is.

3. Keywords should be repeated , especially at the beginning of the text . How often a search term should appear in a text is debatable. However, with a keyword density of 2-5% you are on the safe side. In a text of 100 words, a keyword should appear at least twice, but no more than five times, otherwise it will be suspected of being spam.

4. The most important thing is to always remember that you are writing for people, not for Google. High-quality text with the most important information and attractive images make a professional impression and lead to Internet users clicking on your website a second time.

If you have found the right mix of good web text, clear graphics and great images, then your chances of doing well in search engine rankings are very good.