Brainstorming Techniques
Posted: Tue Jan 28, 2025 4:36 am
Despite the apparent simplicity, it is quite difficult to conduct effective brainstorming, the results of which can be implemented in the company's work. Mistakes are most often associated with insufficient preparation for the brainstorming: it is often scheduled immediately after a meeting, group members are not given time to think about the problem, and are required to generate ideas instantly. To get creative solutions, it is necessary to set up team members in advance, and to stimulate creative activity, you can use one of the following techniques. All of them are aimed at moving away from standard perception and help to get from the subconscious the solution that would not have come to mind without such a push.
Time Machine
The problem exists today, but namibia email list finding ways to overcome it is proposed in the conditions of 10, 100 or 500 years ago. For example, how to inform customers about a new marketing campaign without having contextual advertising, messengers or regular phones at hand?
Teleportation
The time doesn't change, but the setting is completely different. How do you deliver tulips to a wholesale buyer at the North Pole without causing any damage? Or hold the Ice Hockey World Championship in the Sahara?
Changing personality parameters
Imagine that you are not a young man of European appearance and athletic build, but an elderly African American woman weighing 150 kilograms. What solutions to the problem will come to your mind if you do not know how to use the Internet? What can you do to get rid of the problem if you are a small child?
14 Brainstorming Techniques
Someone else's skin
Imagine yourself as one of the brilliant scientists, the founder of the largest corporation - any famous person who has achieved heights in a field close to your problem. Look at the task through the eyes of your mother or grandmother, the eyes of the president or the seller from the neighboring supermarket. Trying to try on someone else's way of thinking will suggest unconventional ways out of the situation.
Time Machine
The problem exists today, but namibia email list finding ways to overcome it is proposed in the conditions of 10, 100 or 500 years ago. For example, how to inform customers about a new marketing campaign without having contextual advertising, messengers or regular phones at hand?
Teleportation
The time doesn't change, but the setting is completely different. How do you deliver tulips to a wholesale buyer at the North Pole without causing any damage? Or hold the Ice Hockey World Championship in the Sahara?
Changing personality parameters
Imagine that you are not a young man of European appearance and athletic build, but an elderly African American woman weighing 150 kilograms. What solutions to the problem will come to your mind if you do not know how to use the Internet? What can you do to get rid of the problem if you are a small child?
14 Brainstorming Techniques
Someone else's skin
Imagine yourself as one of the brilliant scientists, the founder of the largest corporation - any famous person who has achieved heights in a field close to your problem. Look at the task through the eyes of your mother or grandmother, the eyes of the president or the seller from the neighboring supermarket. Trying to try on someone else's way of thinking will suggest unconventional ways out of the situation.