As we reported last week, Google encountered a number of indexing errors. On Friday, Google announced on Twitter that it had identified the cause of the problem of incorrect mobile indexing and had restored 99% of the affected URLs. With the second problem, the incorrect assignment of canonicals, Google has so far had much less success. Only around 55% of the affected URLs could be restored, which is why Google is still actively working on a solution to the problem.
As every SEO knows, it is important to avoid duplicate rcs data portugal content! For completely identical pages, it is advisable to use canonical links to tell Google which of the pages should be indexed. But what about pages that have some overlapping content but are not completely identical? John Müller from Google advises to avoid canonicals and use "noindex" instead. Canonical links mark pages as equivalent. For example, for faceted category pages, such as online shops with filters, this could mean that another similar page could be indexed instead of the desired page.
At the beginning of October, significant changes could be observed in Google's search results pages. Many webmasters also noticed the fluctuations and tried to find a plausible explanation for them. Possible reasons for the changes in search traffic are a major Google update or the indexing problems at Google described above. Although the phenomenon of fluctuations often occurs with major updates, Google's indexing errors are the more likely explanation this time. Most webmasters agree on this