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methods of business planning: description, structure of a business plan

Posted: Tue Jan 28, 2025 4:53 am
by maksudasm
A business plan describes the actions for developing a project and allows applying methods on the basics of managing a company or production. The method allows assessing the risk by calculating expenditure and income items.

Method 1. UNIDO (United Nations Industrial Development Organization)
UNIDO is a specialized agency of the United Nations created to address the challenges of sustainable industrial development in member states. The methodology for assessing investment projects was developed by specialists of this organization in 1978 to help develop the industry of developing countries that had recently lost their status as colonies.

UNIDO

The authors of the methodology, which is norway email list recognized as a world standard in the field of international industrial cooperation, are V. Behrens and P. Havranek. According to the recommendations of this document, project planning involves three phases:

pre-investment;

investment;

operational.

According to the UNIDO methodology, the structure of a business plan looks like this:

Resume

The idea of ​​the project being developed

Initial data and conditions.

Description of the product to be released.

Evaluation of business experience.

Results of the sales market analysis.

Portrait of consumers of a new product.

Competitor assessment.

Description of the strengths and weaknesses of the future enterprise in relation to competitors.

Marketing plan

Marketing objectives.

Marketing strategy.

Financial support for the marketing plan.

Production plan

Manufacturer of a new product.

Existing and additionally required production capacities.

Material factors of production.

Description of the production process.

Organizational plan

Organizational and legal form of the company.

Organizational structure of the enterprise.

Distribution of responsibilities.

Information about partners.

External business environment.

Labor resources of the enterprise.

Management details.

Income and Expense Plan

Plan of financial receipts and expenses.

Consolidated balance sheet of the company's assets and liabilities.

Break-even chart.

Financing strategy (investment sources and spending directions).

Risk assessment and insurance.

Application.