If we have already found the perfect copy, now we must convince the prospect that they need more information and to click to get it, promising them that what we are going to give them will be useful.
One of the most commonly used lead generation strategies is the CTA, that visual or textual call that encourages us to take action, usually a click. The right position on the website, the right words and the coherence of the message with the Landing Page are important so that your CTA is well focused and does not waste a single opportunity.
Landing pages
CTAs usually redirect to a landing page. We have made an effort to successfully lead the prospect to where we wanted; now it is essential to keep their attention, make sure they do not get distracted and that their visit ends at the most valuable point: leaving us their details.
This is the main objective of a landing page: it is a web page designed to convert its visitors into leads , through the introduction of a CTA or a form to fill out with data. Landing pages usually offer the download of more valuable content (ebooks, infographics) to encourage the user to leave their data in exchange for our work. In this sense, the web design and usability of the landing page is essential, having to be attractive to the user while providing all the information that we are interested in promoting.
Forms
We have completed the entire process and are in the last mile. There is only one step left, and it is perhaps the most important: design a form that is as simple and clear as possible so as not to lose any potential ukraine phone number data leads along the way. It is surprising how many leads are lost due to a poorly focused registration, one that is too long, without the appropriate fields, in the wrong place, etc. Place the form in a visible and eye-catching section, use enthusiastic language and simplify it as much as possible so that it is not a hassle to fill it out.
To ensure better traceability of your lead generation strategy, it is important to define the fields that will be required in the form and then create actions based on them.
In conclusion, the best way to generate new leads is to work on a lead strategy encompassed in a 360º Marketing vision and connected to the rest of the project needs. Once done, land your actions with relevant content, eye-catching designs, adequate audience segmentation and simplification of the registration process so that it does not stop any potential lead. Don't forget to prepare your database to collect the data and activate the necessary workflows . Go for it! And if you need it, contact a digital marketing consultancy that can professionalize and elevate your actions. You will notice the benefits of the investment.