Failing to recognize customer needs over time
Posted: Tue Jan 28, 2025 4:56 am
Scaling too fast can be misleading. You’ll watch your customer numbers going up and assume you’re growing. But what if you’re growing because you’re spending far too much on customer acquisition?
It might be scalable, but that doesn’t mean it’s sustainable.
Premature scaling is dangerous for another key reason: if paraguay telegram datayou scale the wrong channel or the wrong solution, you may be forced to do a costly, disruptive pivot later on. If you expand without fully understanding your market, you may have to undo a lot of hard work.
What satisfies a customer in one month isn’t the same as what satisfies a customer for five years.
You need time to figure out what customers really want. To find out the solutions they’re willing to pay for over several years—not just weeks.
Learn what it takes to keep a customer. What it takes to expand, upsell, and grow with a customer. Because while it’s exciting to overcome a big challenge with a customer and solve their pain point, you don’t learn what you did wrong until months or years down the line.
My recommendation? Create different customer segments. You’ll learn over time that not all customers are the same. Some might be hard to acquire, but give you long-term loyalty. Others might give you a fast purchase, then churn just as quickly. Your goal should be to figure out not only which customers are the happiest with your solution but which are the most successful with it.
Pay attention to customer behavior over time and you’ll always have a handle on who you’re marketing to. As you get a better sense of what each customer segment needs in order to be successful, you’ll find where the long-term growth opportunities are.
It might be scalable, but that doesn’t mean it’s sustainable.
Premature scaling is dangerous for another key reason: if paraguay telegram datayou scale the wrong channel or the wrong solution, you may be forced to do a costly, disruptive pivot later on. If you expand without fully understanding your market, you may have to undo a lot of hard work.
What satisfies a customer in one month isn’t the same as what satisfies a customer for five years.
You need time to figure out what customers really want. To find out the solutions they’re willing to pay for over several years—not just weeks.
Learn what it takes to keep a customer. What it takes to expand, upsell, and grow with a customer. Because while it’s exciting to overcome a big challenge with a customer and solve their pain point, you don’t learn what you did wrong until months or years down the line.
My recommendation? Create different customer segments. You’ll learn over time that not all customers are the same. Some might be hard to acquire, but give you long-term loyalty. Others might give you a fast purchase, then churn just as quickly. Your goal should be to figure out not only which customers are the happiest with your solution but which are the most successful with it.
Pay attention to customer behavior over time and you’ll always have a handle on who you’re marketing to. As you get a better sense of what each customer segment needs in order to be successful, you’ll find where the long-term growth opportunities are.