What are the 4 stages of the product life cycle?
Posted: Tue Jan 28, 2025 4:58 am
This model consists of four stages: Introduction, Growth, Maturity and Decline . Below is a graph where the blue line represents the sales history of the product. At a glance, we can see that at first sales are low and then they go up, until they reach a maximum and finally go down again:
Next, we will look at the 4 stages of a rcs data china life cycle along with their strategies:
1) Introduction
This is the initial stage, when the product is launched on the market . As we can see in the graph, the level of sales will be low since it will be the first time the product is brought to the consumer and the profits will be negative (remember that we have not yet recovered the money from the initial investment).
Normally at this stage there are few competitors, and there will be more supply than demand because the consumers of the product will be “innovators”, those customers who love changes, very willing to try new things.
The best example of this is the new products in the technological field . At the time, the famous "Palms", the "Blackberrys", the "iPhones" when they were just coming onto the market, and so on.
These audiences always have a higher risk disposition than the rest of consumers, because it is normal for products to have some point of improvement in the future.
Strategies for the introduction stage of a product
At this stage, the objective will be to create demand for the product , so the priority will be to develop the market and position it successfully. Generally, the product will be basic and without deficiencies , with respect to price, a penetration strategy will be used , distribution will be selective (we can only be found at certain points of sale) and communication will be informative .
Next, we will look at the 4 stages of a rcs data china life cycle along with their strategies:
1) Introduction
This is the initial stage, when the product is launched on the market . As we can see in the graph, the level of sales will be low since it will be the first time the product is brought to the consumer and the profits will be negative (remember that we have not yet recovered the money from the initial investment).
Normally at this stage there are few competitors, and there will be more supply than demand because the consumers of the product will be “innovators”, those customers who love changes, very willing to try new things.
The best example of this is the new products in the technological field . At the time, the famous "Palms", the "Blackberrys", the "iPhones" when they were just coming onto the market, and so on.
These audiences always have a higher risk disposition than the rest of consumers, because it is normal for products to have some point of improvement in the future.
Strategies for the introduction stage of a product
At this stage, the objective will be to create demand for the product , so the priority will be to develop the market and position it successfully. Generally, the product will be basic and without deficiencies , with respect to price, a penetration strategy will be used , distribution will be selective (we can only be found at certain points of sale) and communication will be informative .