It appears Google may be getting too aggressive with

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In this case, it appears that Google is taking the truncated title from the primary <H1> on the page. It’s hard to fault Google for rewriting either of these examples. These extreme examples can be entertaining, but it appears Google has also made some significant changes around less-extreme situations where phrases are strung together with separators like pipes (|). Here’s one example: While this <title> tag does appear over-optimized, it’s obviously a far less problematic example than the previous two.


Google seems to be taking a dim view of pipes (|) in general with this new update. lebanon gambling data In our data set, over 10,000 titles with pipes were rewritten, and nearly 6,000 of those were below the pixel-width limit. In some of these cases, the original <title> tags simply appear to be reflecting the site’s information architecture. Take this example from Zales: While you could make an argument that echoing the site’s IA isn’t particularly helpful to searchers, there’s nothing spammy or misleading about this <title> tag.


rewriting delimited phrases. Scenario #5: Brand name added For a while now, Google has been appending brand names to the end of display titles in some cases. Here’s one example: We don’t know exactly what signals Google uses to make this call. It could be a function of brand authority or based on measuring some kind of SERP engagement signals. In the case of a high-authority brand like WebMD that’s only five letters long, this change may be beneficial.