If your goal is to get more leads, you might start looking
Posted: Tue Jan 28, 2025 5:16 am
Creating high quality content, making sure that you have a solid link building strategy, making sure your site is technically sound, these are great things to do when it comes to SEO. However, none of them would be as effective if you're not taking a look at things from a strategic, wider lens. Basically, it means you have to take a step back and look at what you're doing and why you're doing them in order for you to get the results that you need.
So for SEO, there are three main pillars really to consider. I call them the three mexico gambling data bosses of SEO. So that's really your business, your searchers, and your search engines. Each of these bosses have their own individual needs. Boss #1: Your business Illustration of a bag of money. So let's start with the business. So these are the needs of the business. This is by no means a comprehensive list. I'm sure there are things that I'm missing.
So if there are things that you think should be here, please leave a comment and we can have a discussion on that so we can all learn from each other. But the whole idea of this is to get you thinking about things from a broader lens before you dive into tactics. Key metrics and goals So the first one is the key metrics and goals. Any activity that is done without a goal is essentially a hobby, which is fine.
However, if you want to do serious SEO work, you need to have a goal. In order to know what your goals are, I guess you have to look at your business goals. Then that determines your marketing goals, which then determines your SEO goals. So understand what your KPIs are, understand what your priorities are, and that will then let you know what your next steps are. So, for example, if your goal is to get more traffic, you need to focus more on the top of funnel types of content, so like an ultimate guide for example.
at maybe your product comparison pages. Then if your goal is to have more sales, then it might be time to start optimizing your product pages for example. So always look at your key metrics and goals and then work from there. Competitors So the competitors is also something you should really consider. A lot of people are very familiar with who their direct competitors are in terms of product or services.
So for SEO, there are three main pillars really to consider. I call them the three mexico gambling data bosses of SEO. So that's really your business, your searchers, and your search engines. Each of these bosses have their own individual needs. Boss #1: Your business Illustration of a bag of money. So let's start with the business. So these are the needs of the business. This is by no means a comprehensive list. I'm sure there are things that I'm missing.
So if there are things that you think should be here, please leave a comment and we can have a discussion on that so we can all learn from each other. But the whole idea of this is to get you thinking about things from a broader lens before you dive into tactics. Key metrics and goals So the first one is the key metrics and goals. Any activity that is done without a goal is essentially a hobby, which is fine.
However, if you want to do serious SEO work, you need to have a goal. In order to know what your goals are, I guess you have to look at your business goals. Then that determines your marketing goals, which then determines your SEO goals. So understand what your KPIs are, understand what your priorities are, and that will then let you know what your next steps are. So, for example, if your goal is to get more traffic, you need to focus more on the top of funnel types of content, so like an ultimate guide for example.
at maybe your product comparison pages. Then if your goal is to have more sales, then it might be time to start optimizing your product pages for example. So always look at your key metrics and goals and then work from there. Competitors So the competitors is also something you should really consider. A lot of people are very familiar with who their direct competitors are in terms of product or services.