Similarly, on some sites the articles I've seen doing very
Posted: Tue Jan 28, 2025 6:13 am
They're all articles. This isn't e-commerce or something like that for the most part. How to be featured Now I'm going to talk a little bit about what you need to do to be featured here. Indexing, at the basic level, works the same as regular Google organic. There's no sort of special process like you might see with Google News or something like that. But there are a few hard requirements that you're going to need, and there's also a few sort of myths that I'm going to talk about.
1. Schema markup Now the first big hard requirement that I've seen completely ubiquitously is schema markup. So in my own Google Discover feed, everything that I've seen recommended to me is either marked up as schema in an article or schema in a news article. When I've looked at the analytics of sites I have access to and what they're getting featured in Google Discover, it's the same. It's all either article or news article markup.
Now it might be possible that people are succeeding with maybe recipes or something qatar gambling data like that and I've just not seen that. But definitely some kind of schema markup is required here. 2. Unambiguous, broad topics Now there's also sort of, like I say, a very heavy topics layer here and what people are being recommended based on their interests and so on. This is kind of surprisingly unsubtle as far as I can tell, or at least surprising if you're used to Google's organic algorithm and how sophisticated it is.
So basically Google will cotton on very heavily to a few broad topics of things you're interested in, and sites that I've seen doing well and articles that I've seen doing well are very unambiguously about one of these sort of broad topics. So, for example, the Moz Blog actually does quite well in Google Discover. I think that's because it's very unambiguously about SEO, and it's never really dangerous to recommend a Moz blog article to someone who's interested in SEO.
well are ones that prominently mention and clearly are about maybe a celebrity or a car brand or some other sort of broad topic like this. So this sort of unambiguous topic seems to be very important. 3. Click-worthiness The next requirement is more something you might be familiar with if you've optimized for YouTube or Twitter or Facebook or something like that, and it's this clickiness.
1. Schema markup Now the first big hard requirement that I've seen completely ubiquitously is schema markup. So in my own Google Discover feed, everything that I've seen recommended to me is either marked up as schema in an article or schema in a news article. When I've looked at the analytics of sites I have access to and what they're getting featured in Google Discover, it's the same. It's all either article or news article markup.
Now it might be possible that people are succeeding with maybe recipes or something qatar gambling data like that and I've just not seen that. But definitely some kind of schema markup is required here. 2. Unambiguous, broad topics Now there's also sort of, like I say, a very heavy topics layer here and what people are being recommended based on their interests and so on. This is kind of surprisingly unsubtle as far as I can tell, or at least surprising if you're used to Google's organic algorithm and how sophisticated it is.
So basically Google will cotton on very heavily to a few broad topics of things you're interested in, and sites that I've seen doing well and articles that I've seen doing well are very unambiguously about one of these sort of broad topics. So, for example, the Moz Blog actually does quite well in Google Discover. I think that's because it's very unambiguously about SEO, and it's never really dangerous to recommend a Moz blog article to someone who's interested in SEO.
well are ones that prominently mention and clearly are about maybe a celebrity or a car brand or some other sort of broad topic like this. So this sort of unambiguous topic seems to be very important. 3. Click-worthiness The next requirement is more something you might be familiar with if you've optimized for YouTube or Twitter or Facebook or something like that, and it's this clickiness.