ertising, as they are enticed by a seamless, unaggressive form of marketing. They don’t actually trust the traditional forms of advertising anymore, that are often biased or even outright false (or at least, appears so).
Millennials will very rarely be swayed by hard-sell saudi arabia business email list and pushy sales pitches, and prefer to shop in a way that feels organic to them. They are much more likely to be persuaded by a social media influencer than a TV ad. This means native advertising is ideal for your millennial audience, as native ads are easily integrated into social platforms and content millennials are already consuming on the open web.
Your focus should be on establishing your brand as a thought leader and expert in your field – with people behind the brand, rather than some idea that is not tangible. Your aim is to offer relatable, reliable, and actionable advice from company representatives across all of your platforms, from your blog to social media.
You should also invest a chunk of your advertising budget in native ads. The surroundings of your ad should contextually relate to the ad itself, so carefully select your visuals and your copy – we know it’s an ad and the purpose behind it, so try to create your ads to appear as organic as possible.
Platforms like Taboola help you create visually appealing native ads, at the same time helping you keep track of your budget, ad impressions, clicks, conversion rates and more.
Ensure Brand Authenticity
As millennials prefer to do business with brands that display their authenticity at all times, one of your main marketing tasks is to align your messaging with your core values.
For starters, your core values themselves need to be defined and outlined around principles you truly believe in. If you mistakenly construct them aiming to merely please your audience, you won’t be able to uphold them consistently. When you slip up for the first time, your audience will call you out and take action against you.
When your values are truly authentic, you are able to showcase them organically, as well. For instance, if you are passionate about diversity, this will be reflected in your product shoots. You will instinctively h