Mistakes in creating outdoor advertising

[subornaakter40]

Advertising Mistakes

Outdoor advertising also often contains spelling, stylistic and logical errors, and this list, unfortunately, is not exhaustive. What should a beginner pay attention to before starting to develop a billboard?

Color scheme and color combinations
Color is the most subtle substance that nursing homes email list can influence a person's subconscious. In other words, using colors and the psychological characteristics associated with them, you can shape the consumer's attitude toward the brand.

Psychologists claim that yellow, which symbolizes the sun and warmth, evokes pleasant emotions, but mustard or, say, dark gray are not to everyone's liking.

Basic rules for using color in advertising:

To create an effective and stylish advertisement, use contrasting combinations and color accents;

There should be no more than three primary colors in one design layout.

We offer you an example of advertising. Do you think it can be called successful?

Advertising Mistakes

The emphasis is on the color of the model's clothes and the brand logo: the striking black, which stands out against the yellow, instantly attracts the viewers' attention, which moves to the beautiful hands in stylish gloves, then to the cigarette and smoothly to the brand.

In this case, one glance is enough to see everything, and one word is enough to reveal the meaning of the advertising message.

Absolutely unreadable
Let's look at another example:

Advertising Mistakes

How big do you think the driver's chances are of reading at least a third of the text and remembering the phone number? Yes, very small.

Today, illegible advertising can be found at every step, on any media - signs, billboards, citylights. Especially difficult to perceive are advertisements overloaded with small (small patterns, font) or large elements (for example, three-dimensional letters).

This is why it is very important to consider the location of the advertisement and the conditions in which the consumer will look at it when working on it.

If you are engaged in the production of advertising structures, put yourself in the driver's seat and think: would you be interested in such a carrier while stopped at a traffic light or driving on the highway?

Or, for example, if you are working on creating a sign, take the time to walk around the store where it will hang. Imagine the finished version of the advertisement and answer the question: would you pay attention to it?

Lack of creativity
It's amazing how much hard-to-read and simply unattractive advertising surrounds us. But advertising can safely be called a kind of art. Why does it seem that marketers have completely forgotten about this?

Before your eyes is a clear example of how sign design turns into a routine that has nothing to do with marketing.