The problem of using aggressive advertising

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The techniques used in advertising are often based on intolerance to certain things and phenomena. Thus, the audience's idea of ​​the norm is artificially changed. Any anomaly attracts much more attention than the norm. This well-known fact is also used in advertising plots, often built around non-standard behavior and atypical dialogues. The simulated situations completely destroy traditional ideas, which achieves a positive effect from aggressive and intrusive advertising.

Marketers assure: completely tolerant advertising is impossible by its very nature. Attempts to make it so can be dangerous and result in unpredictable negative consequences for outlook email list the advertiser. However, it is still necessary to strive for tolerance. Or rather, it is necessary to form the prerequisites for this and on this basis create initially intolerant advertising.

The problem of using aggressive advertising

On the other hand, the aggressiveness of advertising is limited and regulated by both legal and ethical norms. In addition, the advertising market is focused on the end consumer. If the latter perceives advertising negatively, this ultimately reduces sales of the advertised product. Therefore, the advertiser is forced to react to the undesirable behavior of the audience and adjust their ads accordingly. Thus, the permissible intolerance of advertising depends heavily on the preferences of the target audience and the nature of its general perception.

In order to form the right attitude towards aggressive advertisements in consumers, it is necessary to establish a connection between advertisers, the target audience and legislative bodies. Competent, moderate aggressiveness coexists with original slogans, elements of humor, some new means of attracting attention. It is also necessary when it comes to promoting a new player in the market or the functioning of a company in highly competitive conditions.

And yet, at the moment, our country does not have sufficiently strict legal norms to protect society from the dominance of aggression in advertising, the promotion of alcoholism and smoking, mainly among young people. Let us add to this the need to limit "unethical" aggressive elements in commercials, which is of particular importance in the field of medicine.


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Aggressive Advertising Features
Motivation

With its aggression, advertising encourages the consumer to take some action - purchase, registration or clicking on a link. The main sign of aggressive text advertising is the abundance of verbs in the imperative mood.

Most likely, having encountered such a text, a potential client will not read it to the end and, moreover, will not return to it in the future. But, even taking this into account, the percentage of target actions for advertising materials with elements of aggression will still be significantly higher compared to advertising devoid of aggression.

Aggressive Advertising Features

Emotional background

Such everyday processes as eating, doing sports and physical work, spending money in a store are mostly accompanied by aggressive emotions. It follows that by using aggression it is possible to stimulate interest in any of these processes.

Call to action and emotion are often used in advertising products of large online shopping sites.