What is video advertising?
This refers to advertisements made using video rather than text or still images.
In this article, we will explain about video advertising used on the Internet, rather than the video advertising found on television commercials or in vehicles such as taxis.
As we will explain in more detail later, the number of platforms that allow video advertising is rapidly increasing on websites and social media, and video ads can be displayed both within and outside of each platform.
The video in question is a video hr directors contact list advertisement distributed by Ezaki Glico on TikTok.
This is a video advertisement that aims to promote branding by distributing official video advertisements and encouraging ordinary users to post videos that imitate those advertisements.
Video advertising on the Internet is no longer just about showing users one-sided advertisements from companies; it is being delivered in a form that is almost completely free of advertising, and there is a tendency for the focus to shift towards a direction that places emphasis on the user experience.
Due to this unique delivery method of the Internet, video advertising is one of the most popular types of advertising.
The following are some of the reasons why video ads are gaining attention:
Improved internet connection
Personal devices are becoming more prevalent
Events and entertainment are shifting online
Improved internet connection
Compared to text and images, videos are content that requires a large amount of data and tend to stop during playback, making them almost impossible to use as advertisements.
However, the widespread availability of Wi-Fi has made it easier to watch videos in public spaces, and the launch of 5G has made it possible to watch videos in high quality with low latency, so the environment is now in place where videos can be watched regardless of location.
As a result, the number of platforms that handle video advertising is increasing year by year.
Personal devices are becoming more prevalent
The survey results below show that 90% of users own a smartphone.
Source: Smartphone ratio to reach 97%: Approximately 4% in 2010; 50% in 2015, 80% in 2019, over 90% in 2021, and 97% in 2024.
As communication environments improve, the number of users owning smartphones and tablets is increasing, making it possible to watch videos anywhere.
Furthermore, another major impact of the spread of smartphones is that an increasing number of users are watching videos on their smartphones instead of television.
This will result in a lot of video content being created that is tailored to the needs of each individual, rather than content that appeals to the masses.
As a result, the video market has expanded rapidly, leading to an increase in the number of companies offering video services.