This helps you reach more customers and compete in more auctions
Posted: Tue Jan 28, 2025 8:01 am
This change isn’t surprising, considering Google’s increased focus on automation in Google Ads. Since responsive search ads adapt their content to show the most relevant message to match customer search terms, they help you reach more customers and may help to increase conversion rates and campaign performance. According to Google, advertisers who use responsive search ads in their ad groups can achieve an increase of up to 10% more clicks and conversions as compared to standard text ads.
But responsive search ads have many more benefits: Mobile-friendly: They are very thailand gambling data flexible and can adapt to fit devices of different widths. Most online searches are made on mobile devices. These ads can adapt to show fewer headlines and descriptions on mobile devices. Save time in testing: By setting up responsive search ads with multiple combinations of assets, they save time both in writing and testing multiple versions of ads. Reach more customers: Having multiple ad combinations and keywords helps to improve search relevance since there are more headlines to match customer search terms.
Target specific geo locations: Some of the headlines used in the ads can target specific cities and customer locations. This can help to target local customers in specific geographic locations. Available in all languages: Responsive search ads are available in all languages to all advertisers. Here is an example of a responsive search ad from Google search results: Discount Electrics ad in Google search results.
How to set up responsive search ads in your Google Ads PPC search campaign Sign into your Google Ads PPC account and select Responsive Search Ad from the Ad menu: Select Ads and extensions in the left menu Click on the blue plus button on the top Select Responsive Search Ad in the menu Select responsive search ad from the Ad menu Now you can enter the headlines and descriptions and the landing page for the responsive search ad: Select a Search Campaign Select an Ad Group Enter the Final URL ( this is the landing page URL).
But responsive search ads have many more benefits: Mobile-friendly: They are very thailand gambling data flexible and can adapt to fit devices of different widths. Most online searches are made on mobile devices. These ads can adapt to show fewer headlines and descriptions on mobile devices. Save time in testing: By setting up responsive search ads with multiple combinations of assets, they save time both in writing and testing multiple versions of ads. Reach more customers: Having multiple ad combinations and keywords helps to improve search relevance since there are more headlines to match customer search terms.
Target specific geo locations: Some of the headlines used in the ads can target specific cities and customer locations. This can help to target local customers in specific geographic locations. Available in all languages: Responsive search ads are available in all languages to all advertisers. Here is an example of a responsive search ad from Google search results: Discount Electrics ad in Google search results.
How to set up responsive search ads in your Google Ads PPC search campaign Sign into your Google Ads PPC account and select Responsive Search Ad from the Ad menu: Select Ads and extensions in the left menu Click on the blue plus button on the top Select Responsive Search Ad in the menu Select responsive search ad from the Ad menu Now you can enter the headlines and descriptions and the landing page for the responsive search ad: Select a Search Campaign Select an Ad Group Enter the Final URL ( this is the landing page URL).