Message That’s Short & Valuable

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But first, you need to find quality leads. Enter LinkedIn’s search function.

Start by typing in a keyword related to your business (like “SaaS marketing”). On the results page, click “All filters” and select a few that will help you target quality leads.

You can filter for location, industry, current or past company, service categories—and more. You can even mark “connection of” XYZ person in your network for that "mutual friend" advantage.

And don’t forget the Boolean search. Boolean search allows for complex searches via keywords and operators like “AND,” “OR,” and “NOT”—along with quotations and parentheses.

For example, if you’re searching for sales reps—not managers—you can type “sales NOT manager.” Use Boolean + LinkedIn search to enhance your prospecting efforts.

6. Do Your Prospect Research (And Find Common Ground)
Did you know that 82 percent of top salespeople say they “always” perform research before reaching out to prospects—compared to 49 percent of other sellers?

Resist the urge to contact leads prematurely. Instead, peruse each prospect’s profile. This information will help you personalize outreach, which increases the odds that they’ll respond.

Look for:

Common connections: In B2B especially, common connections latvia telegram data build trust—as they value their peers’ opinions.
Mutual interests: Did you attend the same university? Both speak French? Have a mutual love for dogs?
Recent events: Promotions, posts, and job changes.
Instead of: “Hey Bill, I’d love to connect,” you can now write: “Hey Bill, I saw your post in the Salesty group—great insights. It looks like we both know Brit Sawyer too. I’d love to connect if you’re down.”

So, before reaching out, research and create a prospect list. Import this into your CRM so you have all your data centralized. And then?

Your initial LinkedIn messages should be all about them.