Top 10 journeys
To simplify this a bit further, the following pie chart shows which is the most common final touchpoint before a purchase and again, we can see that the store is the most relevant in terms of the purchase quantity.
Last touchpoint
These types of visualisations are a powerful way to understand the diversity of journeys taking place and their significance for a business. Another important aspect to consider cp number philippines is data preparation. To present the data in this way, data from each touchpoint is required and all captured customer activities need to be mapped to a purchase. If activities can’t be directly attributed to a purchase, it makes sense to work with time stamps and include them in a logical temporal order.
Knowing which are the most common journeys, we can now go one step further and find out what are the most valuable journeys for a business in terms of revenue. In this case, we have used a Pareto analysis to show via which channel the purchases with the highest revenues occurred. Our analysis confirms that stores do not only generate the highest quantity in terms of purchases but also the largest share in revenue. Purchases following a store visit account for 25% of the total revenues, followed by paid activities on Facebook. This demonstrates the importance of considering different measures such as quantity of purchases, revenue or profit when analysing customer journeys. From the first analysis, the significance of Facebook as a touchpoint was not that obvious as it does not account for the largest numbers of purchases, but it became evident when looking at its contribution to the revenue.