Guest checkout should be possible on any e-commerce website

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By offering free shipping or clearly mentioning the threshold for free shipping on your website, you can reduce cart abandonment.

Delivery times
Large retailers have raised the bar on delivery el salvador mobile database times. Customer expectations for delivery are getting shorter by the day.

First it was two-day delivery, then one-day delivery, and today it's the same day. It may soon be common for customers to expect their products to be delivered within hours.

Customers don't have the same delivery expectations for all products. If the products your customers add to their cart take longer than normal, they may quickly abandon their cart and look for faster delivery alternatives.

If you aresells on Amazon, it does a great job of displaying shipping, delivery, and discount information on the product details page.


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Forcing users to create an account

Of course, you want to collect your customer's email address so you can communicate with them, but forcing your customers to create an account with several input fields will make the checkout process much longer. This will cause customers to abandon their carts.

Make your account creation process as flexible as possible with minimal clicks and very few data entry fields. The more friction there is between the customer and the checkout process, the more likely it is that customers will abandon their carts.