How to facilitate the implementation of an Internal Linking strategy?
Posted: Tue Jan 28, 2025 9:40 am
No to NoFollow links
In the early 2000s, it was believed that the best internal linking strategy was to use NoFollow links internally so as not to waste PageRank on unuseful pages; this technique was called PageRank Sculpturing .
PageRank Sculpturing refers to the practice of manipulating your site's PageRank through link juice.
It was believed that by inserting the NoFollow link the authority of a page would not be dispersed within all the pages linked within it, but that it was somehow possible to direct the link juice towards the pages of one's interest.
This technique is no longer used nowadays as Google has revealed that even if the NoFollow tag attribute is inserted inside a link, the authority transferred through the other links is the same. . Therefore, with this type of why choose vk database activity, you do not gain something but rather you lose an opportunity.
To have a good internal linking strategy, it is necessary to use a good graphic representation of the tree structure of the website in question and, above all, good keyword research . The latter, in fact, if performed in the best way, is very useful for highlighting the related themes that are treated in the pages of the website and between which, consequently, it is possible to make internal links.
Looking for a keyword?
Explore search volumes, related topics and more now…
Enter your keyword
Go! →
ADS illustration
In order to verify that you have implemented a correct internal linking strategy, you can use the “ Force-Directed Crawl Diagram ” function of the Screaming Frog tool. It generates a diagram that represents a map of the internal links of the analyzed website.
In the center of the graph, generally, you can see a dark green dot from which lines branch off, called “ edges ”. The dark green dot is the homepage, from which links (edges) branch off to the other pages of the site. The color and size of the dot of the latter varies based on the level of depth of the page: as the depth increases, the nodes will be smaller and lighter.
In the early 2000s, it was believed that the best internal linking strategy was to use NoFollow links internally so as not to waste PageRank on unuseful pages; this technique was called PageRank Sculpturing .
PageRank Sculpturing refers to the practice of manipulating your site's PageRank through link juice.
It was believed that by inserting the NoFollow link the authority of a page would not be dispersed within all the pages linked within it, but that it was somehow possible to direct the link juice towards the pages of one's interest.
This technique is no longer used nowadays as Google has revealed that even if the NoFollow tag attribute is inserted inside a link, the authority transferred through the other links is the same. . Therefore, with this type of why choose vk database activity, you do not gain something but rather you lose an opportunity.
To have a good internal linking strategy, it is necessary to use a good graphic representation of the tree structure of the website in question and, above all, good keyword research . The latter, in fact, if performed in the best way, is very useful for highlighting the related themes that are treated in the pages of the website and between which, consequently, it is possible to make internal links.
Looking for a keyword?
Explore search volumes, related topics and more now…
Enter your keyword
Go! →
ADS illustration
In order to verify that you have implemented a correct internal linking strategy, you can use the “ Force-Directed Crawl Diagram ” function of the Screaming Frog tool. It generates a diagram that represents a map of the internal links of the analyzed website.
In the center of the graph, generally, you can see a dark green dot from which lines branch off, called “ edges ”. The dark green dot is the homepage, from which links (edges) branch off to the other pages of the site. The color and size of the dot of the latter varies based on the level of depth of the page: as the depth increases, the nodes will be smaller and lighter.